Solo /Business / Nov 28, 2025 · 10 min
The First Sale You Need To Make
Show notes
The first sale you need to make is to sell your partner on the vision. If you can’t do that, either the vison need to change, or your support system needs to change.
Transcript
Count money, man.
Count money, man.
Stacked riches.
I'm trying to told him, I'm a beast, but...
What's up, gang?
Welcome back to another episode of The Grind Cows.
Get ready.
It's a new day.
In the first sale, you need to make.
Especially if you're going to get into sales.
The first sale you need to make is you've got to be able to sell the vision to your spousal
significant other in the beginning and constantly.
And here's the reason why.
To go to take your family, to take yourself, because it's hard to take your family somewhere
you ain't going.
So to take yourself to the next level, there's something that if you study super successful
coaches, business people, successful people, there's something that you're going to find
that they all got in common and that what it's going to be, it's going to be this work
called sacrifice.
And so when you sacrifice, that means that you have to give up some things for something
of greater value or for something short term to get something better, long term, or you
got to give up something a little bit of something to get more down to row, but there's going
to be some sacrifices that need to happen.
That have to be aligned with your vision.
And there isn't always these black straight lines.
Meaning, if I picked it, I'm going to pursue greatness, that it means that I'm going to be
a bad husband or a bad dad or I'm not going to be, that's baloney.
Don't buy it.
To where, because if that were the case, every successful college football coach or professional
football coach would be a horrible dad in a failure as a husband or whatever it is.
That ain't the truth.
Every successful business person that's built up big businesses are bad dads and they're
bad husbands or wives or vice versa.
And that ain't the truth.
Does that happen sometimes?
Absolutely.
Marriage is like, I don't know, what is it?
60, 40 right now?
60% divorce, 40% make it?
That's whether you're broke or you're rich or you're middle class or don't matter.
You know what it is?
That's just the data.
It's broke people getting divorced.
It's people that ain't putting a lot of work in that are lazy that are not making it.
So it ain't just the pursuit of more the growth that causes it.
It's just what is it in you?
How could you prioritize your time and have discipline to your time, but for sure?
If you're going to take yourself and your family to the next level, there's going to be necessary
sacrifices, investments that need to be made.
And often time, it looks like this is short term upfront, you're underpaid and overworked
in order to flip the script down the road where you look at it and say, oh my goodness, is
this my life?
I get to do this for a living and I'm overpaid and underworked.
So it starts out in the beginning where I'm underpaid and overworked and then it flips
down the road where I'm overpaid and underworked.
Did I say that right Josh?
It's so whether it's coaching, say you're coaching football.
Oh man, you start out as a graduate assistant.
You're making nothing.
You're living in a dorm.
You're working 60 hours a week.
You're cutting up film.
You're there until two o'clock in the morning.
All of a sudden, you're next saving.
And you're making tens of millions of dollars in a contract and you travel to world and
everybody knows your name and your impact and young people and all these things are
happening to you.
But it started out where you was overworked and underpaid.
That's the way that you get overpaid and underwork.
Really I don't know another way about it.
If you see anybody that's overpaid and underworked, they probably were underpaid and overworked
at some point.
And so you have to be able to sell.
If you're in the part of the process where you're overworked and underpaid, you got to
be able to sell the vision of where we're going to your spouse, to your significant other.
And then you got to be able to do your part.
You got to be able to be real with them and say, look, now here's the reality of it now.
You can't sell them something that's too good to be true.
You got to be real.
You got to sell them like, here's the reality of it.
But then you got to be able to do your part of the deal within reason.
You think it happened overnight, but hey, how about this?
Can you give me 12 months?
And if my life isn't better mentally, physically, spiritually, financially, in 12 months or 24
months, however long you need that to be, then I'll do something different.
But I need to know that you're on my side and not on my back because your spouse can only
be in one or two places on your side or on your back.
And so you need to have a clear vision with your significant other of what do we want?
Where are we trying to go?
What sacrifices are going to take?
What work is it going to take?
And what is it going to take for me?
What is it going to take for you?
There's some sacrifices on both ends.
There's both people got to step up and do some things in order to take us to the next
level.
Even if she might be the one that's working and you got to stay at home, dad, or vice versa,
whatever it is, but there's going to be some things he or she got to do to everybody
collectively to take us to the next level.
You got to have an agreement on it and then everybody got to be committed in order for
us to go to the next level because everybody's good with enjoying the achieved vision, but
not everybody's good with the work that it takes in order to get there.
And so they got to commit to supporting the vision and you got to commit on delivering
on it.
You got to commit that I'm going to work.
You can't ask for a commitment and then you say, hey, give me 12 months and an artist and
that.
And then you're BS.
And when you get to work, you ain't bringing your best.
You ain't bringing your best focus.
You ain't bringing your best energy.
You ain't bringing your best work ethic.
You're not doing everything that you need to do.
That ain't a fair tradeoff.
So if that person is saying, man, I'm giving you this, you owe it to that person and not
get to the office, not get to work, not get to the wait room, not get to the ball field,
not get to the school wherever it is that you're going to go all in.
Because you need to show them some form of results after a little bit of time.
Okay, look, here's a little bit of results.
Look at where we're going to be in another 12 months, 24 months and continue to cast vision.
That will start to breed more and more belief in you, the more that you could stack up
some small wins.
But if you don't have that agreement and commitment from your spouse or significant
other, one thing has to change.
Either you're going to have to change your significant other or you're going to have to
change the vision.
So meaning, I got to be able to get my spouse or significant other on board to where we
can keep this vision together.
Or I got to decide, all right, I'm keeping the same spouse, but they're not going to support
me.
So I got to change the vision.
I can't think as big.
It's going to take me a little bit more time.
I'm going to decrease the vision, but I'm going to keep the spouse or significant other.
Or I say, I'm not willing to change the vision.
Hopefully, it's not a spouse.
Probably better if this is just a boyfriend or a girlfriend, you know, significant other.
Because they don't want to support you and you say, look, I appreciate that.
I can't change the vision.
So I'm going to have to change.
I can't be with you on the road that I'm traveling.
I understand you don't want to be the spouse of a head coach or the road that it takes
for me to be a head coach.
And so I got to leave you where you're at, love you where you're at, and I got to move
forward.
And I got to change my significant other.
For the to meet the vision, to meet the job that I have for myself and the thing that
I want to accomplish.
And that's up to everybody else to make their own decisions on that one.
And I've seen a lot of people with really, really big potential that they fail because
they didn't have the support at home and they had the wrong support system.
So the first sale that you need to make or the first person you need to fire before it's
too late is to your significant other.
Spouse.
You probably shouldn't fire your spouse.
All right, we're not condoning any divorces once you guys are fighting it out, no matter
what stick together.
But if you're boyfriend, girlfriend, you need to first sale, you need to make or that's
the first thing you need to fire that person and keep that vision and keep on, keep on
pushing.
And a little extra credit for you is if you're on a journey and you don't necessarily know
how to navigate it, you find the person that has what you want that has done it successfully
and ask them questions and take their advice.
All right, you just got to listen to that one again, what I just said, but that's the
nugget and I'm not going to repeat it because I want to keep this one to 10 minutes.
And so I really, really appreciate the time that you all invest into this.
If this helped anybody, please share it with others so we can impact more people.
And as always, we appreciate you spending some time with us on the Grandcast.
We'll see you guys next week.
Get ready.
It's a new day.





