Gregg Rudolph

Count money man, money back riches.

I tried told trying to told him I'm a beast.

What's up gang welcome to another episode of the grind cast get ready.

It's a new day and we're in for a treat.

We got big perm was having y'all back on.

Let's get it in Greg Rudolph.

What's up?

That already sounds like fun.

Big firm and Greg Rudolph.

Come on, dog.

Come on.

Come on.

So so so this year's MVP of our entire

organization 2021 was Greg Rudolph.

And our MVP of freaking black and

miles this year for the whole agency was was big

perm.

Jose.

So I got our MVP's on the couch together.

And man, we're going to jump.

Let's jump right into it.

You know, I think, you know, one of the one of the things that, you know,

Greg and we'll get to his story a little bit for those of you guys that

don't know just, you know, brief Greg's.

30's round around in the corner almost 40 now coming up pretty soon.

And transitioned over into our business mid 30's was successful in the car

business, making multiple six figures, professional fighter, husband, father, all this going

on picks up up roots starts a completely new career path bets on himself comes here.

And over the last four years has progressed himself into making over $600,000.

This this year and has our MVP and really just starting to rev it up.

Just just start.

Just starting to warm it up at a nice place.

And a lot of it, you know, we were just joking, you know, see sat down came in.

I said, I like it Greg.

I like to swag out to Jordan's on the jeans looking good.

Looking like we're 40 going on 25.

And, you know, really a part of that is is adapting.

You know, we have the blessing and privilege to be mentors and to coach young,

a lot of young people, you know, in our business and young people have been a big part of your

success, you know, in leadership.

How have you been able to adapt, you know, to coaching young people?

What's that look like?

You know what, I think it comes easy just because deep down inside I'm a 20 year old.

Yes.

I mean, I'm young heart big kids.

I like to joke around a lot.

You know, we we do that a lot, you know, when we're together alone and you know, in our small

groups, but I think that's easy, you know, just comes off easy.

But I've always been the type of person where you could put me in a warehouse and if the

warehouse was split into multiple rooms and each room had a different theme, you could

put blue collar iron workers in this room with choosing and in Tim's on work boots or

you go in the next room.

It's a black tie event for millionaires and next ones a bunch of women, next ones a

bunch of 15 year old.

I'll work the room just as good, you know what I mean?

So what do you think that comes from?

I just just from being around a different bunch of people my whole entire life, you know,

it's a, I get along with everybody, you know, I've been able to chameleonize myself to

get along with everybody and that goes off, you know, being a young business owner, you know,

you're winning people's hearts over before you win their business.

You know, tell the same thing, same thing in leadership.

Yeah, as a pro boxer, what would you say to someone that's thinking about transitioning

out of the sport?

So what's the business?

You know, well, our business is really fun and there's a lot of similar traits and accolades,

I guess you could say, because it's very competitive.

So you come into a big organization and I'm just not talking about our agency where we

have, you know, 500 people, I'm talking about internationally where there's over 10,000

people competing for the spotlight, you know, every week, every month, every year.

It's going out of it.

Shout out to me number two, RGA for the year and Ashley, baby, internationally.

So, you know, that's category.

That's huge for me.

That's huge for me.

But that's huge for me.

You know, I get to walk on stage at convention in Vegas in front of the whole entire company.

Vegas.

Like that's like being in the ring holding up your hands like I did it.

I won.

Yep.

So it's competitive.

There's always recognition, which is very important to competitive people.

They like to be recognized.

Right.

You know, they like they love attention, positive attention.

So not only that, but you know, if you're a money motivated person, which I am, which most

people are in this industry, you can be rewarded very well with, you know, major league type

money, you know.

Right.

And how long you been here with this?

Be four years, February 8th.

Four years.

Coming up on four years, baby.

That's going to be so fast.

I call it graduating.

Right.

Yeah.

College.

College.

Like graduating college.

And four hundred grand debt.

I'm about made a couple million in the positive.

And into the positive.

Yeah.

You know, I wanted to ask you, you know, coming from, you know, it's really it's, it is,

it is a team sport more than people may realize.

Right.

You know, boxing or wrestling or jujitsu, because you know, wherever we be without people

that help us coach us, partners, training partners, stuff like that.

But really, it's an individual sport, you know, boxing.

Right.

And then, you know, in the car sales business, I know you were managing some people, but

a lot of that was, you know, was your, you were in sales.

You were a woman, a bunch of sales, a bunch of cars.

And you know, that was like a lot of it was on you.

So transitioning from individual sport, more of an individual sport business wise, more

recent into, into blending in, you know, to what we do to running, you know, your own

office, developing your own business, you know, here and, and having 40 people, you know,

that we're leading, you know, about to be 100, you know, people, multiple offices.

What were some of the, the, how did you transition from the, all right, it's all on me individually

to, all right, I got to depend on these 40 people to, to keep their stuff in line and

to lead these people and to depend on these people.

You know, how was that transition?

It's funny, you say that because that was a mistake that I made.

My, if I could go back my first year, I would change some things and even halfway through

my, my second year here, I wanted to do everything myself, everything like I wanted to, I wanted

to do all the recruiting, all the hiring, all the interviewing, all the fire.

I wanted to do it all because I thought nobody could do it better than I could.

And that might be true with some things, but the more people that you develop and really

to replace yourself with, they're going to grow, this person's going to grow, your whole

organization will grow at that point.

So in, in, when I was working at the dealership, you know, it was, it was all on me.

Like I would have to get the people in, I would have to take them on a test drive, I would

have to get them in my office, hey, you want some coffee, you want some coffee with what

you want.

You know, how, how's the family act like you, you know, like you're their best friend,

you know, I'll freaking car salesmen are.

So you know, give them the run around.

Oh, here's the numbers.

What are you comfortable with?

You know, all the whole, the whole sale, it's a long, long process.

And at the end of the day, you bring them into the, into the finance room, you get them

wrote up and you're done and they go on their way.

So really, it's, it's you.

I mean, you did the whole thing.

But here, now you have, let's just, you mean, take, for instance, you know, your average

MGA deal, you got maybe four essays, a couple of GAs and a bunch of agents, right?

So you've got managers that should be doing this, managers that should be doing that.

You got GAs that should be doing interviews and finals and hiring people when recruiting

and it's a, like I said, on, you know, on stage at the awards ceremony, it takes a small

army to do what we do.

No doubt.

I wanted to do it all myself, I wanted to do all myself, you know, for the first couple

of years and that actually hurt me, hurt my growth.

And so what advice would you give to somebody transitioning out of that, you know, because

everybody that that's like that?

And I'll take that because that's the opposite of being lazy.

Yeah, I want to do it all.

You know what I mean?

Sure.

So somebody transitioning and then that man, I just want to grow.

I want to, I want to develop.

But the reason why people don't do that is, is they don't want to drop the ball.

So I don't want them to mess up.

I don't want, I feel like I can do it the best.

So if they don't do it to that level, you know, it's not going to be to the level that

I, that I want it to be at.

So I might as well just do it all myself.

How mentally, because I think you win mentally before you win it physically.

How mentally do you make the sale or somebody that walk through that journey to somebody

listening to this to get over, you know, that?

You know, it all comes down to being unselfish.

I really think it is.

And the more unselfish you are with things like this, the better off you'll be because

if you take the time out, let's say you're developing a new person, it's going to take

some time.

And you may hit some struggles there and your performance might not be the best for those

couple of weeks.

But over time, that'll, that'll just start to pick back up and oversee, you know, it'll

just overcome what you were doing before.

And you're, you're able to just skyrocket because you've multiplied yourself and other

people.

So I really just, patience to, you know how unpatient I am.

And I'm not patient at all.

That's something that I've gone leaps and bounds of getting better at being patient.

But be a patient with people.

It's easier to take somebody super aggressive in sports.

You don't want to mean or whatever and say, all right, we got to get you to breathe calm

down, relax.

And it might, it has no aggression to try to make them aggressive.

Somebody, it's, it's also hard.

I'll take somebody that has a lack of patience in a sense of urgency.

And I want it right now to attack it and try to gear that back and, and teach that versus

having somebody that has no, just this laxed, a daisicle, no sense of urgency.

So I'll take it all day.

Yeah, I want it, I want it now, you know, I see something and I want it now like come

on.

Let's go.

Why don't we have this yet?

So it's pretty good.

Well, anything surprised you, you know, but I want to get in a little bit about, you know,

I always talk about, you know, what, what made you take the leap of faith, you know, as

we're sitting here, you know, Greg and I, you know, we talk about it, we joke about it,

it gets cliche to people that know us.

But a lot of people are listening to this and they don't, they haven't heard it, you

know, they haven't heard the thing before, you know, and, and, you know, so me and Greg

didn't know each other before this, you know, business.

So it wasn't like we already had a prior, prior relationship and we met for the first

time outside at the Capitol Grill.

And I remember he parked his car, I was parking my car at the same time and we both got out

like last time, and met and met each other with similar energy.

You know, it was like, it was like just strength and energy, man, it was like, man, I could

already feel, I get it, you know, in a mean, I get it.

Yeah.

And your reputation preceded you, you know, I'm sure he ain't just showing up at a place

without doing some research and background on who the hell at who is this dude, you know,

in a mean and I'm doing research and background on it was the same thing.

Oh, watch out for this guy.

Watch out for this guy, you know, I heard this, I heard that.

And then we got it both ways.

So you know, I think that's so he's probably get you got to, you know, watch out for this

and I'm, you know, you got to watch out for him, you know, to me, watch out for this.

Watch what they do this day.

And man, it was just, it was, it was natural because, you know, like he's a chameleon, you

know, I grew up, you know, around everybody, you know, I grew up around iron workers, steel

workers, you know, union, my grandfather, my uncle, all of them in the union grew up around

street hustlers and then, you know, and then I went to Ursula in high school.

I went to college and so I got that balance of all that stuff.

So I was comfortable coming into it, you know, that my spirit would be able to tell me,

you know, and oftentimes sometimes man, the hidden genius in people makes other people feel

a certain type of way and I'm aware of that, you know what I mean is sometimes the people

that to some folks as this person is this way or this person is that way or there this

or there that I understand it and can relate to it because I'm not sure if I'm right.

I look at it differently, well, maybe they're just real, maybe they just don't take your

shit and that makes that person a certain way to you or maybe that person is ambitious

and aggressive, you know, and building what they want and so that person looks that way

to you, you know what I mean, but to me it's a completely, and so I was like man excited

to judge for myself and so we started to feel each other out, you know what I mean?

We just started to meet and to Capitol Grill and we would meet and have lunch and talk

and just keep taking our time.

We took our time with it then and I wanted to make sure it was right.

I wanted to make sure it was right.

He wanted to make sure, you know, it was right and after, you know, six months, you know,

three to six months of that, he finally comes aboard.

And so what made you take the leap of faith, you know, Greg in their mid 30s, a couple

hundred thousand a year stable, you know what you're doing.

You worked your way up already in that industry.

All right, I'm going to go do something I don't know 100%.

Dylan would have do that I don't know, you know, 100% and I'm married and I got a kid.

I think that's where people get stuck.

We got to get on the way too.

We were pregnant.

Right.

Get on the way.

Do you want to mess that?

Yeah.

Oh yeah, pressure.

Oh, I don't know.

So what made you take the leap of faith man?

So the leap of faith was really taking my time on getting to know you.

I mean, so we live in a world where everyone's personality, everyone's life is persona

on on Instagram and social media.

And for the majority of it, it's bullshit.

You know, I mean, people only put the positives out there on social media.

The hey, look at me.

This is what I did.

They don't really see anything else.

But most of it's really bullshit.

Just from what I know, like I know a lot of people that just post a lot of bullshit.

Yeah.

I'm just like, you know what?

I want to say you're a fucking.

on your pose like you're full of shit, but I don't,

you know, I mean, I want to keep positivity

and I don't want to be portrayed like that either

to be a hater, you know, but a lot of people are full of shit.

So your social media presence is heavy.

Like you, you want to mentor people,

you want to be, you know,

looked at as, you know, a mentor, a coach,

someone that's very successful, which all of it you are.

And, but I didn't know that.

I just saw the videos, I mean,

riding around low ball dude in the Bentley, you know what I mean?

Like, like, you have to think in a way,

this dude's probably full of shit, you know,

not saying that you were or anything or I thought that

but I had to see for myself, you know what I mean?

I was curious, I knew you were successful

because you can't do the things you do if you're not.

So I said, fuck it, you know what I mean?

Let's take a, let's take a chance.

I want to meet this dude for lunch,

worst case scenario, I walk out of here with a friend and,

you know what I mean?

And another friend that's in the middle of the mouth.

See who the hell is on out here,

riding around my city.

So I'm gonna send him out.

I'm gonna meet this cat.

Sniffin' him out.

And over time, I just really got to know

how genuine of a person you are.

And we have a lot of things in common.

Tons, bro.

Tons.

So just over time and, you know,

you brought me around company events before I even started.

So that helped out a lot because I saw the vision.

I saw, and I knew a lot of people that worked here,

you know, before, you know, we got together.

So I've known Matt Diolis for,

it's got since we were teenagers, you know.

I've known Ome since we were Ryan Ome since we were teenagers.

I saw their success here, you know, Matt Diolis.

You don't really get a better person in this company

than Matt Diolis.

I mean, he's a partner.

He's a phenomenal person, father, you know,

coach, mentor, whatever.

You can't say nothing bad about the kid.

So I was like, man,

oh, I know Tommy for a while.

You know, I knew all these people.

I knew what kind of money they were making.

And I said, shit, if they can do it,

I think I can do it, you know.

So I said, let's do it.

After, I was about four months, I think.

But I got the licensing out of the way, like immediately.

I passed the test.

I would work till like 10 o'clock in the night.

And I would go home, eat, and then stay up

till about one to a clock and just smash the course out

for like four days.

I would text you, my progress.

And you'd call text me like four in the morning,

like, hey, good job.

Holy shit.

And I just got licensed.

And I didn't get licensed, actually.

It took me, it took me another three months to get licensed

because my prior...

I had a little background.

Yeah.

You know, my 20s, I was a wild man.

I like to fight a lot.

Yeah.

Yeah.

I had a lot of assault charges and stuff

that would make me get in my license.

So it's funny.

You know, I didn't think I was going to get it.

I'm like, holy shit, what did I do?

Bro, I want you to know, I got a letter from the state

that declined your license.

You didn't even tell me.

That's same day.

Same day.

God will fix it.

I talked to him and I'm like, man, I'm excited for you.

You know, I was like, do you know how hard that is?

And it was like something in me told me I'm going

to find a way.

The Lord's going to find a way.

Something's going to happen.

Wow.

And we were able to, and it never happens.

Like, it's done.

We were able to get that reversed.

And he never even really knew that that happened

until the license and all that stuff came in.

And man, it was a lot of pressure on both of us.

Pressure on him, leaving.

And pressure on me.

Oh, man.

That's all.

Yeah.

Yeah.

To take this on.

I can't let him fail now.

We're connected.

I got to make sure.

So we spent a lot of time together, man.

I spent a ton of time together and introducing him

to the CEO of the company before he started introducing him

as often before he started at Marcus, before he started.

We spent so much time together.

And man, I caught so much flat from it

in the beginning of, oh man, your favoriteism,

and this and that, because you spent so much time

and with him and all this.

We still get it.

You got to block the noise out.

You got to block the noise out.

Even when Greg won the Lamborghini, the car.

That was fixed.

Oh, I heard that.

Yeah.

Oh, it's fixed.

I wish I could find a way to miraculously pull a ticket out

of the back 400 tickets in there or nothing.

Right.

Because we did like just crazy 600,000

Alp production.

I got to go back to that.

I was that winning in Lamborghini.

I was it was insane.

He ran around the corner.

I remember.

I was there.

I remember.

I was insane.

It was so funny because I texted Matt D in the morning.

I was we were talking about something.

And I was like, I don't feel like I'm going to I feel

like I'm going to win this Lambo today.

And she's like, I had a dream.

She told me that the day of.

Yeah, even in my life.

I had a dream Rudolph.

I think you're going to win this.

Wow.

So I just kind of had like that little, you know what I mean?

Like shit happens when you.

Yeah.

And that these like the some weird.

Matt D got some type of weird blessing.

Yes, he do.

I call her my consiglieri.

I go to like Matt D gives great advice.

You know what I'm saying?

And knows how to be in the middle and not judge.

Right.

You don't even know that stuff.

Man, she's special.

Greg, I think one of the things that's that's been cool, you know,

to well, let me ask you for I get into that anything.

Surprise you.

Anything that you didn't expect.

You know, because you tried to take your time research.

We talked a lot about it.

You know, other than you know, the first day where you quit.

Is there is there anything?

Definitely.

Anything that surprised you anything that you didn't expect in the deal.

Good or bad.

Yeah, to the first day though.

You say you got it.

You said it.

Yeah, quit his first day.

So I set him up.

I set him up with Justin.

Well, you know, it was I was just super frustrated too.

You know, I didn't have my license.

I'm a lot of pressure.

You know, I mean, I wasn't making money.

Right.

Thank God I had money saved.

Right.

You know, I was I was making between 20 to 25,000 a month.

Right.

And you know, you start making that kind of money.

Like, yeah, I'm good, but you acquire bills.

I mean, so, but I had money saved up.

So I wasn't not worried about it.

But you know, we're going a couple months without getting paid because I don't have a license.

And Justin takes me out in the field.

He's like, you know, we're going to go see nine people today.

This is how much money we're going to make.

Boba, Boba, Boba, don't worry about it.

You're fine.

I'm like, okay.

All right.

Sounds good.

Now, keep in mind.

Justin is, if not one of the best sales trainers in the game, he's up there with the best,

right?

Justin can do it all.

We went, I don't know how many, I think there was probably three people that didn't answer

the door.

Four people were just like, I don't want this shit.

Leave me alone.

Get out of my house.

As bad as you can get through the day.

Oh, yeah.

Oh, yeah.

And we drove around.

It was like Tom Brady this week.

Tom Brady, they held Tom Brady to zero points for the first time in his career.

That's how it was.

It was like, it doesn't happen.

He picked me up at like 10 a.m.

It was like, bring food because we're going to be out all day making.

We're going to make like six grand today.

I'm like, all right.

All right.

Let's see what you got.

You know what I mean?

I'm like, okay.

So we come back at like 10 o'clock at night and we're both just exhausted.

He's trying to be so positive.

And he know he got to call me.

He's so, I can tell he's nervous because we didn't really have a relationship yet.

He was, he was uncomfortable.

I mean, he was pissed off.

I can tell he wasn't showing it.

But I was like, I know you're pissed off, motherfucker.

You can tell me like, come on.

I had people calling me all day long.

Hey, how am I going to go?

I'm on my way up to the dealership.

I want this cat like a dog.

I want to buy.

I just missed out on four grand there on the commission.

Like, what am I doing?

Driving around doing nothing.

You know what I mean?

I can be making like 10 grand right now.

Right.

And that's the devil.

So the next day I went home and I was just completely like, my wife was like, what's

wrong?

I was like, I'm fucking done.

Yeah, I'm done.

I'm done.

I was like, I'm going back to see Vic tomorrow.

I'm in a big for my job, telling my mate a mistake and hope to God he gives me my job back.

So I didn't sleep.

I was.

I stayed up all night.

I drove to the dealership at 7.45 because I know he gets there at 7.45.

I walked straight up to his office.

I was like, yo, he's like, what are you doing here?

I was like, can't get my job back.

Just started laughing.

He's like, sit down.

He's like, what's going on?

I was like, well, this is going on.

I mean, when I, I can't get licensed, I didn't make any money yet.

This happened.

I went, oh for eight yesterday.

It's fucking sucks.

He was like, well, you can't have your job back.

And I said, what do you mean?

And we're boys, you know what I mean?

What are you talking about?

And I'm not even expecting to say that.

He was like, I had to hire three people just to do your job.

Like I had to hire two people to do the internet sales.

And I had to hire another sales guy for the floor, three people just to do what you did.

I was like, well, get rid of him.

I let him go.

Which is, I was like, I earned that shit.

Get rid of him.

He's like, no.

He said, you need to go back.

He said, you need to do it for a year.

And if you, after a year, if you want your job back, I'll give you your job back.

I'll fire everybody.

It's yours.

I'll even give you a promotion, whatever you want.

But you have to give this at least a year because you don't even know what, what isn't

tailed yet.

Like you didn't even start yet.

So here is somebody that, you know, I would sell, I think the last month I was there,

I sold like 61 cars.

Sixty-one?

And your average, you know, that's a lot of cars.

Your average car sales, I was like 12 months.

Fifteen.

Twenty if they're, if they're goats.

And I'm out here, ballin' 40 to 60, right?

So that's a big, that's a hard pill to swallow, losing someone like that.

So props to him for releasing me, let me figure out what I want to do with my life and just

see if it's a better opportunity.

But you know, that's why I always have a lot of respect for him.

And he's more, he's a friend, you know what I mean?

Like, we talk all the time.

But yeah, that was my first week.

And then the next day, I was, well before that, it was after that.

I was, it before or after I talked to him.

But anyway, we ended up in the South Hills office.

And I was like, I got to talk to you guys, you know, and I didn't want to do it over a phone

call.

I mean, that would be a little bitch move.

So I was like, I earn, you know, at least have to give this guy some respect and I want

to talk to him face to face.

So this office was being built at the time.

And we met at the South Hills office, me, Justin and Simon.

We went into Britain's office and Britain just happened to be in there and I, Britain stayed

for the conversation because I've known Britain too.

And I was comfortable, you know, talking to him about it.

So the four of us were in there, five of us, whatever.

And I was like, guys, it's just, this isn't for me.

I was like, I gotta go back to doing, you know, what I was doing or, you know, I need to

make money.

You know, I mean, I just don't see myself driving around all day, sitting in people's,

you know, living rooms or kitchen tables and selling them life insurance and just not

passionate about it.

I don't think it.

And got emotional, you know, I mean, I had a lot going on and about a grace of God, you guys

talked me back into it.

I think Britain had a lot to do with it too.

He said some nice things there.

And we figured out another game plan.

We figured out all right, let's get some production, prove to people that you can do this,

get some respect, which I think I did.

I rode 150,000 ALP in like 90 days, three month, three or four months.

I was a top agent in the company my first month.

I was top essay in the company, top GA.

And then I got my MGA promotion four months in the deal from higher, which people were

pissed about, super pissed.

Pest.

Like, fuck this dude.

I had to hear it.

It takes years to be an MGA.

It's because you're a boy.

Like now is because I had like 60 people in the pipeline and like 15 subending agents.

But I recruited the doors off.

I was like, you know what?

I know I don't want to drive around all day and just sell.

I want to teach people how to sell.

I think I can impact people more.

So I just recruited the doors off, made a bunch of money on recruiting.

Started to get some great people in the door, some great hires.

I learned how to do job posts, pick people's brains in the company.

Like Jason Bratton was really good at that at the time.

So did a workshop with him on how to, you know, get on, you know, like Zip Recruiter was

big at the time.

So he sat me over some job posts.

I altered them a little bit.

Shout out to him.

But like just little shit like that.

And then I would just attack from literally three o'clock to 10 o'clock at night.

I was on the phone.

Getting people into my overviews, interviewing them, hiring them, just hiring them.

Hard time maybe your skill.

I mean, I was like, I'm all in.

What is your gift?

And I was pissed off.

I was pissed off.

I was like, I'm going to fucking do this.

I'm going to do it.

And you know, first year was history boom.

And I was hooked after that.

And at the end of the first year, I started to get some really, really solid people.

And we had some momentum.

And I had some people that could train, you know, hired one of my dear friends, Ryan

Ritz, who's going to be a beast this year coming up.

He'll do a million alone in his GA deal.

How long you think did it take you to say in your mind, yeah, all right.

I'm here.

That's what I'm saying.

You were leaving saying this is it.

I mean, I remember saying.

Well, the first year was completely wishy washy.

I was dedicated.

I was here every day.

No doubt.

All the time.

I was bought in.

I was 100% here, but I was also 100%.

like I could quit at any time.

Like if another opportunity presented itself,

where I'm gonna make a quarter million a year,

and it's guaranteed, and I don't, you know what I mean?

Like I'd probably, it would be hard not to take it, honestly.

And, but at the same time, like I didn't really wanna go back

to car, the car, that was, I fell into that by accident.

Like I met with Victor to get money off of him

for, for to sponsor me for a fight.

And he was like, hey, I'm buying a dealership,

you wanna come work with me.

Cause I wasn't working at the time, I was just fighting.

Like I, I filed bankruptcy two years before that,

cause my business got all jacked up,

cause my daughter was had, you know, had cancer.

And I had money put away, I had a bunch of cash

from, you know, from doing what I used to do.

And I wasn't worried about money, I owned a gym,

I was making money, and then sold that,

and I was just chilling, you know,

my house was paid for, my cars were paid for.

So I didn't really wanna work, I just wanted to,

I was doing real estate, you know what I mean?

I was like, how I got money.

So I didn't really wanna get into a car industry

to begin with, I just kinda fell into it

and I started making a lot of money,

and I was like, fuck, and I'm gonna stay.

But I ended up doing that, and shit, it's just worked out,

you know, until the next best thing came along about.

And this was, to me, the next best thing.

And to answer the question, I would probably say,

my second year, once I started to get growth bonuses,

was when I, you know, was completely bought in.

I think I got a $60,000 growth bonus,

or something ridiculous, my second year, that's an MGA.

And that's on top of what they pay you weekly.

So imagine just getting 60G's,

just slapped into your bank account

from the growth that you have from the previous year.

Yep.

And I was like, holy shit, there's something to this.

And that was the same time that Britain got like a 106,

like Britain got a big ass one.

100 grand, and 6 grand, and so on.

Yep, 100 grand for the whole life.

I was like, damn, if I just stick around,

like I could probably, you know, do the same thing.

And then people like Mark were really starting

to get developed, you know, Mark Burns' Dorf,

Ryan Hitz, Cam Gray, like all of my top people,

they were brand new.

They started to get traction.

They didn't really, and we didn't really know

what was going on.

We didn't have the best, you know.

The best, just worked.

Leadership, techniques going on and training.

We were still figuring it all out.

And by the end of that second year,

I mean, I was promoting our GA's,

and we were rocking, opening up offices.

And then this year, it was just, I mean,

people get to a certain level in this business,

and they just get better from the people around them.

And it's not just us, it's people in the company, you know,

like they're reaching out to other people

and other agencies and getting their scripts

and getting better, and everything's just evolving.

Multiplication, you know.

Evolution.

So I feel like this year was just like,

you couldn't prime you away from this career.

Like, I'd be heartbroken.

I don't know what I would do.

Well, I don't know what I would do.

No doubt.

Like I love what I do.

No doubt.

And I knew you would.

I'm at the point now where like,

the best part, man, is watching you get renerably.

You know, you sent them pictures of the residuals.

And I always use whatever the person was doing before

and say, imagine if, you know,

so if they were in the coffee business, you know,

Starbucks, I'd say, imagine for every coffee

that left the window, they give you a percentage

and that for the rest of your life.

Imagine for every card that left the dealership

that you sold, they give you a percentage

of their monthly car payment for the rest of their life.

You know, imagine how much money you have.

I'm building you house right now, solely off of my residuals.

I feel like, and that's guaranteed money coming in.

Unbelievable.

You know, we're back by, by Globe life.

They've been around since 100 plus years.

Over 100 years.

Like this company isn't going anywhere.

No doubt.

So that I feel like the security I have

just with the residual income I have is,

that's reason for me enough to build the house.

Speaking of security, how important do you think it is

to have spousal support to get support

from your spouse or significant other?

I was that.

And what advice would you give to somebody

that don't have it yet?

Man, it's, I always like to say,

it's better to have a wife that has your back

and that's not on your back.

You know what I mean?

I think I heard that from you.

Yeah.

And that is so true, so true.

You know, and she, everybody has their role, I believe.

And you know, my wife still works.

She, she's a marketing director and a manager

for a company they do, like crowd control.

So she's got a master's degree in marketing,

very good at building websites and managing things like that.

And so she's super independent.

She's good at what she does.

She works from home.

She, I think she has to go in one day a week.

But we still put little G in daycare

so she can, you know, work, you know,

because she does, she works hard.

But she also takes care of the house, you know,

does all the cooking, all the cleaning, all the laundry,

like takes care of, she takes my son to daycare every day,

picks him up, like that's a six figure job right there.

I mean, it is.

Right?

So I don't have to worry about none of that shit.

All that's done.

If I was single or if I had a wife that was a lazy piece of shit,

that's one to sleep all day, and I had to go home

and do my own laundry and cook my own food and this and that,

like I wouldn't be able to do what I'm doing.

Absolutely not.

There's no way in hell.

So she's a G, like she will, she works.

She's a hard worker.

Spite all to have that.

Oh my God.

If somebody don't have just the support, you know,

of maybe they're starting out in their first couple months

or first six months and it's like, man, I don't,

they don't quite have that support yet.

What would you say?

Talk about someone that's single too.

Do you like someone that's single?

Yeah.

You know, you, you, you have to be super disciplined.

And your schedule has to be ironed out to a T every single week.

You have to know when you're waking up.

You have to know when you're going to do your laundry.

You have to know what time you're going to the gym,

which should be like early in the morning.

So you can focus the rest of the day on your business.

You should know when you're going to cook food.

You should know what time you're going to bed.

You should know what time you're going to pick up

your prescriptions from right aid.

I mean, literally everything should be ironed out

because it's on you, right?

Great.

If you got someone that's helping you do that,

it's a game changer.

No doubt.

Great.

Tell us a little bit.

How would you describe Simon's leadership style if you could?

Simon's leadership style.

I would say Simon's leadership style is very, very, very good.

It's, you know, I've modeled my leadership style directly

off of what he does.

So he does copycat exactly what he does.

All the best people just copycat and play

jazz other people shit.

So I was like, you know, I mean, he's good at what he does.

So I'm going to copy that.

And I'll talk a lot about that.

He reprimands in private.

He gives praise in public, which is very, very important.

He gets to know somebody before he actually coaches them

so he knows how to coach them.

Correct.

All right.

So don't judge a book by his code.

I got to feel you out.

Like if I'm coaching you, I'm going to say, hey,

what are your goals in life?

How much money you want to make?

Yeah.

You told me you want to make a half million dollars a year.

I'm going to have to coach you hardest shit.

To make this.

Are you OK with me coaching you hard?

Are you OK with me getting into your ass a little bit?

Are you going to be soft?

Are you going to cry?

Are you going to not take my coaching?

So getting to know someone, getting to know what their goals

are in and out of the business.

What, you know, are they want to retire their mother?

You know, do they want to take care of their family?

What makes them tick, all right?

From there, you know how to coach somebody.

And then it's just literally keeping them accountable,

meeting with them, going over their goals, writing them out,

you know, three, four times a year,

going over their performances for the quarter.

A lot of accountability.

And, you know, he has a great delivery of everything.

Right, right.

Right, right.

Really, really good delivery.

It comes across well.

Yeah, even if he's emotional about it,

you can't tell.

Right.

It's just a calm, you know, just super good delivery.

He always knows the right thing to say.

Always takes personal feelings out of it.

Right.

You know, and my delivery, I feel like

has gotten a lot better over the past couple of years.

Like I was pretty aggressive.

Aggressive.

Yeah, I can even express it like, at times this year,

I've messed up a few times, but like that's something

where I like to get better at as the delivery and be it's

patients, too, you know.

So in the beginning, you were in here.

You were leaving, you were done with it.

Now what you came back and what made you believe in Simon

and staying with this agency?

Like what exactly that growth bonus?

Is that what the money, the money?

The opportunity to start making some big bank because you say

you waited after when you got that 60 bands, you said,

now this is real.

Yeah.

And it wasn't only that.

OK.

I will tell you that's probably the main reason.

You know, I don't want to sound like no, you know,

I was just all about the money.

But big part of it, because once you have

money, you can really do what you want to do.

You know, you can help people.

You can do it.

You can fund things, whatever.

But it wasn't just me making money.

It was the people around.

It was the people that I had, you know, I brought in.

Right.

And their lives are changing.

And then you start to really think about it.

You're like, man, this dude just bought a half a million dollar

house in Tampa because he met you.

Yeah.

This kid just bought a brand new Range Rover.

This kid just gave his mom $6,000 in cash for Christmas.

Right.

Wow.

This dude is paying his mom's bills.

This girl just bought a house and she's 21 years old.

Changing lives.

You just start to think like dictates it.

Holy shit.

Like, dude, you have a big fucking impact

on other people's lives.

And not only that, but you made a bunch of mistakes in your 20s.

You get to make sure they don't make those mistakes.

So then you're just like, shit, I really want to help people.

I like helping people.

You know what I mean?

So that's when it really starts to get fun.

And that's when you really all the rewards will really make it

makes your day.

That's what I'm at.

It makes me tick now.

Like, I don't look at my paychecks.

I look at other people's paychecks first.

It's big.

I mean, because if you're people aren't making the money,

then you're not making any money.

Speaking of all those people having success in your organization,

what would you say are some of the traits of people

that have the most of amounts of success?

Because when you name those people, I mean, you got African-American people

having success.

You got women having success.

You got young women having success.

You got college kids having success.

You got people in different states having success in different levels of it.

And you got somebody with a big long beard that has success.

So just if we were to put your people up that have success,

they all look so different.

I mean, you got, you got somebody that looks like he's...

You got somebody that looks like he lives in a hut.

Hunt and fish in an article.

And then you got somebody that's, you know,

225 pounds, Black Dude, you know, athlete.

You got five foot tall, you know, 21-year-old women having success.

You got college kids look like models with, you know,

15-pack abs having success.

So it's like, it's the league of nations.

You got them all.

But what is the track boys?

What is the track leagues?

I got them all.

Do you have any traits that stand out of like them all?

Like, one of my favorite books is from Good to Great, Jim Collins.

And what he did is he isolated the companies over a period of time

that they went from Good to Great and they stuck out.

And then he went back and wiped out all the things

that were different and found all the similarities.

And then he started to talk about those similarities

that they had in common.

What would be the similarities that all these different people have?

I would say they're all competitive.

They all like to compete.

A very few number of the people are competitive that do well with us.

I would say they're all money motivated.

They want to make money.

They enjoy helping others, which is new people.

They enjoy serving people, which would be our clients, our members.

You know, we've had tons and tons and tons of death claims this year.

I had to personally myself.

We've had a bunch of death claims.

And they're just like, holy shit.

I really helped this family, you know, what we do is real.

I switched it up this year.

As you know, we got the office in Minerville.

You know, we own it, me and you.

And from that day forward, I make everybody come into the office.

Right.

They can work from home if they want, but I really encourage everybody to be

in the office because we have a blast in there.

They see other people making money.

They see other people hustling.

So they mimic that because they don't want to, you know, I mean, feel like like when

you're around other people, you're held more accountable.

Right.

When you're at home, like, your dog can distract.

Distracted.

Distracts.

Tons of strides.

Yeah.

Yeah.

So, but that's huge.

Like the office culture, we have is huge, but not only that, but you know, there's

people.

I really think the Florida office sparked a lot for us.

I would give the Florida office all the credit on the office culture.

Mark did a phenomenal job with him, Spencer, Mike, all those guys down there.

We're just getting people in.

People making stupid money.

You know, the, the, the, their social media, their Instagram, like it's all on fire.

And I mean, so I, I copied what they're doing.

Right.

You know, here's someone that I recruited teaching me shit.

Like, man, I need to step up my game because Mark's whipping my ass.

So literally, I just wanted to copy what they were doing.

Loving.

That's why I wanted to buy the office.

I was like, you know, I'm going to invest some money into this and get it back 10 fold.

Get that office culture cracking.

And you know, it's a lot easier for people to make money.

learn the industry when just your managers are a knock away.

Like, hey, I'm having trouble on this presentation.

I'm going to get my manager real quick to explain that to you.

Come in, close the deal.

Boom.

Happened last night.

I mean, Lenny was struggling on an appointment.

Cam heard it.

Cam walked in as cubicle.

Actually, boom, boom, boom, boom, boom.

Close it two minutes later.

I mean, 500 a.m.

Yeah.

Lenny made 800 bucks in 40 minutes.

Right.

Yeah.

I mean, because Cam was right there.

If Lenny was at home, he wouldn't have got that sale.

That's just how that shit works.

Yep.

So big, big part, think part closing out.

What would you say?

Like if somebody blindfolds me, it's like, all right,

you have no time to think about this.

What topic are you most passionate about?

I got a couple go-tos that are in my heart

that I wouldn't have to manifest or dream up

the right amount of passion because I believe in it so deeply.

It'll just come out naturally.

What do you think would be maybe something

you're most passionate about when it comes to being successful

in business or building a business if I said, all right, Greg,

we got no time to think about it.

Pick what you, what's your most passionate about

that you think would bring success in business?

Somebody has an entrepreneur starting up a business, anything.

Listen in there and that's not in our business.

Just this is what you're most passionate about.

Can you talk about that subject and maybe give some tips

or advice in that area?

To like be successful in an industry?

Yep.

I think really you got to be relentless.

Number one, if you want a nine to five job,

you're going to get nine to five results.

You're going to get your paycheck.

You're going to have just enough money to pay your bills

and then go have a couple drinks at the bar, drive your average car,

whatever, maybe you got a nice car.

But you're going to live paycheck to paycheck for a very long time.

If you want to own your own business,

if you want to take it to the next level, be successful,

it's going to take a long time.

You're going to have to be relentless.

You're going to have to be passionate about everything

that you do.

You're going to have to build your own reputation.

So you have to build your own self, build your brand.

You have to do the right things all the time,

not some of the time, but all the time.

Put yourself last.

Being relentless is not giving up if you have a bad week,

not giving up if you had a bad month.

If you have a bad year, not giving up,

Andy Frazzella lived in his store for 10 years

and didn't take a paycheck for 10 years.

Talk about being relentless.

You know what I mean?

One of the best podcasts in the world,

multi-multi-multi-millionaire,

lived in his store for 10 years, selling supplements.

You think that's being relentless?

That's the shit that it takes.

No doubt.

But know that you're going to work more than 40 hours a week.

Right.

You're going to get up early.

You're going to suffer.

You're going to sacrifice.

You're going to do shit that you don't want to do

for a long time.

But you keep doing it.

You end up getting everything that you wanted and more.

And when you can develop people

and share that with other people,

it makes it 10 times better,

because then you can delegate a lot of things to other people.

And then you can be on the golf course at 2 o'clock

in the afternoon on a Friday

or you can be on a yacht cruising the Bahamas with your people.

You know what I mean?

So it may take two years, it may take five, it may take 20.

But for those amount of years

and it takes, be fucking relentless.

Come on, baby.

That's what I love it.

Let's go.

Beautiful.

I wanted to also, man, just tell you how grateful I am

for you, man, and what you've brought to the business

and the energy and the spark that you've brought to the business.

I'm proud of you.

I'm grateful for you.

I'm not surprised at all.

And I called you recently.

I want to let you know if you need anything,

make sure you know that you can call me.

We spent so much time together in the first couple of years

because I felt like you needed that more than you need now.

I'm not going to let this do fail.

I'm going to be connected to his hip.

I'm going to do whatever I got to do to be there for him

and have that relationship with him until I know for sure

that you can walk on your own, drive on your own,

ride the bike on your own, all of that.

And now here we are almost four years in

and we bought that office together

and you're running multiple offices

and you're having success.

So the care is still the same.

And the relationship is still the same.

But the time that we get is not the same.

And we still get time, but not the time

that we used to constantly get all the time.

And it's because I know that you got it.

And a lot of times I'll call you and ask,

are there anything you need?

I got it.

I'm good.

But just know that it ain't nothing changed.

Over here, I'm having forgot about you

haven't gotten any less appreciative or grateful

for what you're doing.

I just know you got it.

And I'm focusing on the others that I know

that need me to walk them and help them and teach them.

Because I know you got it down.

And I think that's the best compliment.

You could pay somebody is just knowing

that that side of the field is now locked down.

That I no longer have to have safety help over the top

where I would need to be safety help over the top as much.

I know that that side of the field is locked down.

You know, right now, and you've become one of those type

of players right now.

So I'm excited for you to look at what the next four years

looks like for you.

And when I joke and say, four years here,

it's like getting a degree on college.

And two years in, six years, it's like getting a master's

and eight years in, it's like being a doctor.

When you get that doctorate here in the next four years,

man, it's going to be quadruple, whatever you Google

with the average doctor makes.

And similar impact, you know, with no disrespect

to those that are in the medical field

and play such a big role.

We just had a friend of ours,

Nat Deese father-in-law last night had a serious issue.

He had random on the right that day

had to have an open heart surgery.

And Aaron's dad, and he feels better

today said, better than ever,

better than he's felt in the last 10 years.

So so much respect for those in the medical field.

So when I give that analogy, you know,

I don't want it to sound demeaning,

but man, just the lives that you impact,

they may not be on the operating table,

but they're on the operating table of life

and helping a lot of people.

That same type of impact

and a bunch of money is what you guys are going to see,

you know, the next few years from Greg Rudolph.

Where could somebody find you

if they wanted to follow you on social media?

I'm always on Facebook.

We're old, so we do a lot of people on Facebook.

I'm on Facebook.

Hit me up on there.

Instagram's what's your name?

Greg Rudolph.

Yeah, I think it's a underscore in there, whatever.

Yeah, I don't do TikTok.

I refuse to.

We'll take Instagram.

We'll take Instagram and hit Facebook.

I'm on TikTok.

No, if you need to find me on there, Simon Arias checked up.

Check me out.

I'm going to be on whatever else is coming up next, too.

But thanks, man, for joining us on another episode

of The Grindcast.

Get ready.

It's a new day.