Special Guest Tyler Dickerhoof

Count money man, money that grits is fine. So I was trying to tell them I'm a beast.

What's up gang welcome to another episode of the grindcast get ready. It's a new day.

Of course, we got big permanent house. What's up, y'all. We got my man

Tyler dicker hoof my dog. I can't wait to introduce everybody to Tyler. So let me first tell you how I met Tyler.

Last year, you know, a lot of you know, I went to the John Maxwell leadership conference with my mentor and friend

Coach Jim Tressel and we went to London and when I went to London, you all know my routine early in the

morning, you know, you know, where to find me early in the morning no matter where I'm at. I'm

gonna be in the gym always at the gym. So early in the morning before this conference, I would go

down to this gym and there wasn't many people there. It was like me and one other guy me and two

other people max, you know, usually and I kept seeing Tyler's face and I didn't know that he was going

to the same thing that I was going to and went when I realized that he ended up at the same conference

that I was at. I automatically had a respect for him and felt like I had something in common with him

because somebody that does that in the morning, I know what type of mental battle that entails and

what type of discipline they've instilled into their life and that their health is important to

them and all this other stuff and then I end up coming to find out he was a Buckeye's fan because I

was with Coach Tressel and they were talking and then, you know, and then that's kind of how we

started talking and I found out that he was from Worcester and I was originally from Ohio and

was a Buckeye's fan. So I'm like, now I really like this dude and the more I got to learn about him,

you know, I realized the business that he was in ended up, there's some similarities of what we do.

But I can enough for me to at least respect the game and know how, you know, it's not easily built

but how rewarding it can be through serving other people and watching other people grow.

Right. And so I felt like I had all those things in common so we started to talk and then recently,

I asked him on the last one we were just at West Palm. I said, would you mind, you know,

coming on a grindcast and adding some, you know, adding some of your life to our viewers and listeners and

he said absolutely. So, you know, I think Tyler, if you could please, you know, just maybe kind of let

people know a little bit about you, who you are and and, you know, I think from what I remember in

our conversations, you were, where you like dealing with cows or like a cow, you know, you live in

and then all of a sudden you got into business and how did that all work because I, he's a beast

right now in leadership and in business. So how did that go from cows to where you're at right now?

Yeah, it was a journey, man. It was a journey. It took me out of north east Ohio.

I said, like you said, I grew up in Worcester. I grew up on a dairy farm. My family cows,

that's what my parents did. And from there, I went to school at Cornell University in upstate New York.

So I'm more snowed, I've ever seen in my life and I'm like, I'm out of here and moved to California

and like you'd mentioned, I had a career where I was a nutritionist for cows. So essentially,

imagine what a dietitian does for people, but I did that for cows. Did that for 13 years and

it's kind of serendipitous. Here we are two days before Thanksgiving and in 2008, you know,

everyone had a, you know, if you're, I'm 41. So I kind of went through 2008 in my career.

Two days, the day before Thanksgiving, I lost a client. One of my clients that I was working with,

and that was 25% of my income. And, you know, here at that point, I had a wife, two kids,

she was no longer doing her. And it just kind of, it affected me a lot. You know, 2008, 2009,

whether in real estate, whatever business, so that caused us to really look and search,

move California, because I was just kind of burnt. I was burnt in the industry, move to

Spokane, Washington, where we're at now. And ultimately, my wife got introduced to network marketing.

Sat next to a lady on airplane. Now let me, let me connect some dots here. She was talking

this lady. It was a two and a half hour plane ride. And she texted me afterwards, she's like, hey,

I think you know who I was sitting next to. I'm like, okay, she's like, Elo. And I'm like,

like Craig Elo. And she's like Craig Elo. And I'm like, oh yeah, I mean, growing up,

I was a catastrophe. And man, of course I was. The days of, of Mark Price and Brad Dordy and

Hot Run millions and Larry Nancy. And that's where we got to where we're at today as far as that

experience, that crossing path, a ledison to network marketing. And I consider as honest as

can be 12 years ago when I lost, you know, had that change in my business, I would have never

guessed I'm at where I'm at now. Wow. And to be able to, to be sharpened, you know, as iron

sharpened iron with guys like yourself that make me better. And it's been a crazy journey that

there's only one, one reason I'm here. And that's God. Amen. Amen. And especially now you said

Cornell, that's something I think I either didn't know or I wasn't paying attention when you

told me that. And, and, you know, you know, I'm not the sharpest tool in the shed. You know,

I kind of, I'm from Youngstown, you know, where that's at. And I'm a grinder and I worked hard

and I listened to people and I'm coachable. But I, Cornell, that's the, that's the real,

that's where the, I couldn't have got into there. I don't think right? Cornell, that's that.

Cornell is a good school. So now I see why you're so intelligent. Now I see why when you're talking,

it's like, man, I got to really pay attention. See, see, some of us were, were fast and athletic

in high school. There are some of us that just knew how to pick out crazy cows. So let me give you

a little story there. Okay. So you've ever seen like a dog show, right? Just imagine you see those

commercials, whatever, a dog show. They have those for cows, right? Okay. So I grew up doing that.

I grew up evaluating cows and, you know, judging cows. It's like a beauty contest for cows.

I got recruited to Cornell to do that. So yeah, I probably had the grades. I had whoever. But I got

recruited to Cornell to do that. So not athletic, not like, you know, guys like yourself, you know,

coach, Tressel doing that stuff, but it was for cows. So now you're with, now you're with

isagenics, right? How long have you been do as was that the company through your wife and you've

been with them the whole time? Yep. Okay. No other network marketing. It's kind of no way, no

how I didn't want to. Even if you said the day, like it's more of, you know, yeah, nine and a half

years. So May of 2011. And it was one of those things that it, you know, again, if I look at my

journey and I can't, you know, I grew up in a Christian home. I grew up going to church but never

really understand it. And that's a big part of me. If you're not a person of faith, that's okay.

I am and that's something that's been kind of ebbed in full my life. And as I grow more, how important

it is. And one of the things my wife and I did is when we got married and here I had this career

in nutrition for cows. My wife had never seen me cow. She didn't understand it. She did hair.

She loved make people feel good about themselves. And we prayed for something to do together.

We didn't know what that was. We didn't know. It's like I had to do something with nutrition

because I like nutrition and cows and helping people feel good about themselves. And so when God

put this in our lab, a newly marketing company that's all about helping people and nutrition

and they have way protein. And I'm like, this is just God. And that's how it, you know, kind of came

about. And so what I have ever necessarily picked out a networker, I don't think so. I

never on my radar. Wow. Kind of meant to be. And now you're one of the top five

earners I think in the company globally. Is that right? And I mean, just been crushing it

on that front. And, you know, I think I relate and I love first of all, I knew somewhat about

the products. And I just knew when I, I said, Genics went with like natural and healthy. That's

about as far as I went. So then recently when we were at the conference and you gave Tristan one,

I stole it because you didn't give me one. So I'm like, all right. Let me just tell you how I am.

Hey, he had to come ask for it. I'll share. Yeah. I love it. It's like a healthy. It's a healthy,

cleaner energy drink is the stuff that I like. Is that the way you would describe it? Okay.

It is a, but here I'm going to give you two things that separate. Okay. And this isn't a sales

picture. I'll explain that's not me. You know that. Yep. How'd you get the product? You've known me

for over a year and how'd you get the product. I had to ask for it. Yeah. Yeah. It has adaptogen

herbs in it. Okay. Let me give you a little background. When the Russians were kicking our tail

back in the 70s and they were juicing doing all that stuff. They could only pump so much steroids

into them and win. They had to figure out a better way to recover. Everyone knows you're any

athlete. You got to figure out how to recover. Yep. And so the scientists that developed the herbs

to help them recover. Those are the herbs that are in the products because there's a relationship

between the owner of the company and that guy from back 20 years ago. All right. That's one thing.

The next thing is all of the vitamins. So if we eat food, whether it's protein,

shake, or whatever else, there's vitamins in there. The vitamins in that come straight from

vegetables. And that's my background in formulation. If I'm figure now, you just think about a diet

for like your pets. Okay. Everyone loves pets, right? When they're putting together that dog food or

cat food or chinchilla food, whatever it may be, Purm, you got a chinchilla. No. I can see you being

a chinchilla. Me too. Me too. Oh, do I? Absolutely. Yeah. I would do I have one on now? I'm like,

no, I don't have one. No, no. I can see you being like a guy. Yeah. I'm impressed. I was sure.

You both got one. Yeah. Yeah. So when they formulate that, I'm getting real nerdy. I'm sorry. This

is the Cornell coming out. Come on. Come on. Come on. The vitamins in there to keep them healthy.

Well, those vitamins come from, you know, synthetic sources because that's really the only supply of it.

Just, I mean, that's what it is. Well, now new science, because we've evolved, has figured out how

to extract those straight from the vegetables and plants. And that's what's in there. Love it.

Love it. We'll stop there. No, I think it's great because, you know, I was looking, you know,

I like having these these drinks, but I know that some of them are, most of them are not clean.

And so that was my fight with it. So when I, when I found that I had somebody that I trusted and

that I, I know, you know, what this reads for the most parts and it all looked good to me.

And then I started taking it and I, I didn't feel horrible, you know, to me. So I ordered, so I

ordered some and I've been, I've been rolling with it. So, you know, the, the, you know, MLM, you know,

that's, it's, it's almost like when you hear that it's like same, same look I get when, you know,

it sounds good. You're out of wedding. And I went to Cornell. Great. Oh, great guy. And then

what do you do, sir? I'm in a multi-level marketing and, and, you know, or whatever. It's like,

oh, you know, it's like, you know, it's almost that's, it's what I've always gotten from the life

insurance. It's like, what do you do? You know, I took me a while to get proud and just like,

you know, what I represent? This is what I do because sometimes there's things that, that people

get the wrong picture of and, and I've actually had the right picture multiple times and some of it

has been through the Maxwell conferences. But I've known people that have done very well with this,

very successful, help a lot of people have people successful. And so my perspective of it was

completely different. I'm not. But so, but what are, what is there, what is there any one or two

things that, you know, that you could think of that, that is, you know, maybe something that is,

you know, people think about when they hear, you know, MLM, some common myth or something you

wanted to bunk. Well, I think it goes back to, you know, the story why you have that in your hand.

You know, there's people that are, I'm going to say, you're not this guy. I'm not this guy.

The people that are this way, it may work short time, but it doesn't work the long time.

If you're high pressure, you're in somebody's face, you're like cram it it down their throat.

They may buy it once, but they're not going to maintain that relationship a long time.

I had a friend I was talking to here the other day and he told me the difference between a

connector and a networker. Great little, you know, segment on this podcast. The guy's name is

Brad Lominek. That's a shout out to him. He goes through it and he goes, a connector is there to serve.

A networker is, how can I get mine? People don't want to be around the guy that says,

how can I get mine for very long? Right. They get turned off and network marketing as an industry.

The word networking is all about how can I get mine not saying, hey, how can I just serve people?

I'm not going to shove it down their throat. Maybe there's not what they want, but I have value

and what that value is and I can help people. And, you know, to me, that was, that's how my wife and I

really build our business. It was about that. It wasn't about, hey, how many people can we call

the day and try to force our product? No, it's how many people can we just connect with and say, hey,

how can I help you? Maybe that's our products. Maybe it's not, maybe it's me connecting you with

my buddy Simon because I trust him and I know he's going to take care of you because he has your

best interest. Right. Not how can he get hits? Right. And it's creating that, that, that nest and fabric.

Yes. And back to me is you want to be around those people. You create that brand and then,

and then you also create that momentum in your life because it's just as constant, you know,

because when you get around and treat people like that, it's it, it, it, they, everybody starts to

flow together and do things like that because it's all about how can I help you? How can I serve you?

Because we all know naturally that's going to come if you just help people and look out for people

and do the right thing. What, what things can, can you think back to some obstacles, you know, on the

journey that, you know, somewhere between where you started and where you are currently almost a

decade later into this, you know, you probably didn't start out in the top three or five income, you know,

earners in the whole company in Icedigenic.

So somewhere between zero and where we're at now,

what was anything stand out to you about obstacles

in the business?

I left my other careers to focus on network marketing.

And so that was two years into our business.

Kelly, my wife started having phenomenal success.

And what I saw is she was doing things

that she wasn't good at, didn't like to do.

We all have things.

You know, Perm is really good at getting stopped at TSA.

Yeah, what is good at?

Come on.

Yeah, right.

Right.

So he's got to own that and say, hey, you know what guys,

let me go first so you can just skirt right through.

Right?

That's what he's good at.

So we all see Simon told me that you were going

to like be like cracking jokes.

So I got to get the first ones in.

So that way they're funny.

You're on the back end.

I like it.

I got it.

I'm listening.

All right.

Let's get it.

And so then she was doing those things and realizing, hey,

you need help.

And it's like, I have a skill set.

I have a unique skill set.

And man, I'm really about this industry

because it's all the things I'm passionate about.

It's like, why don't we do this together?

Well, it didn't come across that nice.

It was a big fight.

Some of the best things in our managed

has come with a big fight.

Just is what it is.

So what?

And so then I stepped into the business

and was like, OK, I'm going to start leading.

But I didn't understand really,

I had this feeling and idea of leading

and it was serving people.

It was helping people figure out their skills.

I loved to coach.

I coach my kids sports.

I started coaching when I was right out high school.

I loved it because I have a strength where it's a ranger.

Strengths finder, two-pointer ranger.

And it just finds those specific talents

and puts people in the right place.

I love to do that.

And so I came in and I started doing that.

And that was a real catalyst to understand

the difference between people

and I'm going to say any business is separating

the idea that their business is the product they sell.

Their business is all about the people

that are on the journey with them.

Some of those are customers, some of those employees.

And if they're not focusing on the people,

I don't care what business you have,

it's not going to work.

Right.

And so that's when really fueled me into this journey

of wanting to grow and learn and shed kind of the mistakes

of my career previously where I was

young, dumb, and arrogant.

And God, I'm the type of person.

God's got to take that ball of clay

and rip it out of my hands.

I'm not one of those just give it up and he had to do that.

And that's where I share the story about

day before Thanksgiving because that was a,

hey, I'm going to knock you on your knees.

So you look at me rather than you trying to do this

on your own.

Amen.

I try to tell people that sometimes it's just,

sometimes we all need to learn it our own times.

You know, I had the same type of transition.

What, you know, what things, I know a Maxwell's a mentor,

John Maxwell's a mentor of yours.

And, you know, we both kind of, you know,

have that same passion for some of the content

that he's put out and the impact that he's made on us

and stuff.

And but I think, you know, you so, you more so,

did I lose him, Giovanni?

You still there?

No, you're there.

There's something happened with the screen.

But, you know, I think you more so have spent a lot of

close time with him.

I think you've, you've went to Israel, you know, also.

So what, what inside look can you give people to John Maxwell

as far as what have you learned, you know,

from him that you think sticks out the most

and anything that would be good for other people

to know some things that you've picked up?

I'm going to go back to one of the things you said earlier.

You know, you said something about, you know,

Brian and working hard, I may not be the sharpest, you know,

tool or whatever.

That's what I've learned from John, the biggest thing.

You know, I grew up on a farm, you know,

I had to figure out how to do everything.

I love those two.

Yeah, it was the best.

Yeah, it was the best.

That was just it.

And so then I had like this level of skill set

where I can just figure it out.

Well, that was a problem because I'd always just figured out

rather than asking others for it.

And the thing that I've learned from John the most,

and I put it this way.

It's better to be the sharpest knife in the kitchen

rather than all the utensils in the drawer.

So figure out whatever, you know, whatever you are.

If you're a spoon, be the best darn spoon you can be.

If you're, you know, tongs,

if you're whatever that is, everyone is different.

Everyone has a different skill set.

When you try to say, oh, I'm going to be everything,

well, then you're nothing

and you're not serving anyone.

And then you get into the comparison game

and then you get frustrated because you're not fulfilled.

And so that's what I think John has done so well

for me to understand because I see him model it.

You'll be the first one to say, I'm not good at that stuff.

He doesn't say it in a way that he can't do it.

He says that in a way I choose not to

because he's actually a amazingly bright guy

that is wonderful with technology at 73.

There are a lot of things he's really good at.

But how he connects with people is like,

this is where I focus, this is what I do.

I empower those others that I know are better.

And he does it in times that even where it's like,

I know he could probably do it better,

but he does it because he knows if he powers them,

everyone gets better.

So those are just examples that I've learned

and taught you to grow.

The amount of belief that he's poured into me,

that he thinks better.

I don't know what he sees on me,

but it's a lot more than what I see.

And that's our biggest fault is oftentimes

we don't see what everyone else does.

I don't see what you see in me.

You see something totally different from your perspective.

I see something in you that you probably don't see.

Well, he does an amazing job of finding that

and helping you grow in that spot

just at the rate that you came.

And he got a work ethic.

Oh, ridiculous.

I know when we go on these things, I brought a guest

and I'm like, listen here young fellow,

I'm gonna let you know right now

he's gonna have us out doing something

till 10, 11 o'clock at night by the time we get all the way

and you know, falling asleep and in your room.

And then breakfast will be at seven something in the morning

and you know, we work out first.

So he's gonna and he'll be up ready to go

at breakfast, ready to go in his seventies.

He got a work ethic.

You know what I mean?

With the travel and you know, he traveled to speak

for so long and other countries and all this other stuff.

Can you speak to the work ethic?

Wow, I mean, it is impressive.

You know, I've been on like a trip with him to Israel

and this is what I really, and this hit me

right when I got back from Florida.

So I probably in a, you know, I'm a guy that I go

to bed early, all right.

I'm in bed at 8.45, okay?

Yep.

I'm up 4.45 at the latest.

This morning I was up at four

because I just, I woke up and I needed to do stuff.

So I was up.

And so when that, when we were in Florida,

and I had this situation where, hey, we were up late,

but then I was up early.

I slept the least amount for that week,

but I was more energized in that week than I have ever been.

And this is what I realized.

And this is where, you know, I come back home

and you get into the normal life of normal home

and whatever else.

When you're in such a positive environment

that is fulfilling, and you got guys like you and Tristan,

and we had Adam and we had Jeff that are in the gym.

And they're so excited about lifting others up.

Dude, I was, like I even told my wife,

I couldn't believe how not tired I was.

And so I can only imagine from now that I've spent

more time with John and that environment that he creates.

He got his image created.

And it's a challenge for all the rest of us

because I learned, how do I create that?

Where it's positive?

You roll with it and let's look at the bigger things

and let's go.

Dude, that is, to me, that's a secret.

Perm, perm, perm.

I think is one of the most excited people right now

because I think he just thinks he found his connection right now.

So, you know, we're from, you know, we're in Youngstown,

you know what I mean?

There's a thing called, there's people we call it a connect,

a connection.

And that's when, that's called, that's like the distributor.

That's someone that you go to and that's like your wholesaler

for whatever it may be, whether it's music or medicine

or whatever, rims, whatever,

all of that can qualify as a connect,

as a connect, just to be clear, just to be clear.

Multiple names, this can be.

And so, I think his favorite thing to drink,

anybody that knows him, is milk.

I mean, he just loves.

Oh, so I think when he started here

and you talking about the cows,

you know, I don't know if you heard him growling over his,

I love milk, man.

I love milk, man.

Right.

I love milk.

2% is my thing.

Okay.

Love it.

Yeah, looks at that.

Yep.

So, we may have to get perm on an episode of milk

and one of them cows.

Oh, yeah, let's do that.

I'm down.

And I didn't have, they got Starbucks up there in Washington too,

because ain't that word, it was founded in that state.

Oh, yeah.

So we could go to Starbucks, we get you milk and some cows.

Yeah, I'm down.

Hey, I got friends in Pittsburgh.

You want to find a cow.

I'll get you hooked up with a cow.

A close cow.

Well, if you're going, this is my thing.

All right.

If you've got a milk cow, that's what we'll be pretty, right?

Yeah, right.

Give me some mighty pretty.

You was the judge.

Yep, yep, yep.

So we'll take care of that.

All right.

I'll make sure you get to go on a field trip.

All right, I'm down with it for sure.

I love it.

Let's do it.

That sounds like some advice my drunk uncle would use.

You know what I mean, would tell me like, listen, man,

if you get a milk cow,

it might as well be pretty.

He got to be a pretty one.

I got you.

No more for you.

My drunk uncle.

Yeah.

So come on.

All jokes aside, I want to switch gears.

Go back real quick to the obstacles.

You know, when I was talking about some of the obstacles

that you face, but you know, and I asked for, you know,

I want to make sure you were comfortable talking about this

you know, part of your upbringing and something tragic happen.

You know, as a young person and, you know,

as you watch people out here in this world

go through certain traumatic experiences

and a lot of times that's the exact reason why they end up,

you know, not being able to fulfill their destiny,

getting over these types of deep.

So to see the way that you've been able to get over

an obstacle that very few people can relate to, you know,

I think there's sometimes when you go through things like this,

there's a small group of people that have gone through that

in some way, shape or form.

And only somebody that's gone through that can really relate

to that other person.

And so, you know, I asked if you would talk about that

because I think there's somebody you can encourage out there

and it's also amazing to see the type of person that you are.

And so can you tell us a little bit about, you know,

what happened with your brother and how, mentally,

how have you overcome that stuff?

You know, I look at it as much.

It's a gift to be able to talk about it.

And you know, I say that I was an interview and a guy,

I got a podcast coming out in January

and we were talking yesterday.

And one of the things that I realized is a major barrier

for me and I'm going to get to Simon's question,

don't worry, is insecurity.

Okay, we all have it.

Every one of us, every one of us have an insecurity.

And so if you're listening to this,

I would just take a moment to say,

you me, everyone else has one.

And the sooner that you can gain perspective,

what that is, you're going to grow leaps and bounds.

And this, you know, I asked this guy kind of like you asked

yesterday, hey, you know, list of questions,

can I ask him and he said, yeah,

and I said, hey, what are your insecurities

and it was like a deer in the head like me

goes, I've never thought about it.

And I realized, oh, God, God took me on a journey

and it started when I was 14.

So when I was 14, again, growing up on a farm,

I have an older sister, three younger siblings.

And it was a June day, just got out of high school,

just done with my freshman year.

And you know, farming Northeast, you know, you bail, hey,

all right, let's be honest,

everyone's kind of, you know, farmer, you may pay.

And so we were getting ready to do that.

And my brother who was, I was 14, he was three.

He came over to see me and I didn't realize it

and I drove over him, ran over him.

And he died.

And you know, one of the things that happened right after that

and this is the pivotal because it comes back

to some of these insecurities is right after that happened

to the ambulance comes, the sheriff comes

and I can remember I'm right outside by Martin, right?

And have cows, milk cows, dairy cows.

And I'm 14 years old and the sheriff's asked me,

it's like, hey, you know what happened?

I'm like, here's the deal, dude.

There's 50 cows in there that aren't gonna melt themselves.

So you can come with me and you can ask

whatever questions you want,

but that's what I'm gonna go do.

About two or three years ago,

God really revealed to me how I made it through life.

One, I never, never to this day have ever felt any guilt.

From that moment, never once.

Never once was, it was an accident.

Plain and simple accident.

Never had it.

And I'm thankful for that because I can imagine

you go through something tragic, you carry that guilt.

I see family members that have never forgiven themselves

release that and there's guilt.

It's either gonna make you better or better.

And I'm thankful, I believe it's made me better.

One of the things that you mentioned earlier, obstacle.

I don't really know a man.

I know of challenges and I love to climb that mountain.

Yep.

And so it's like, I don't see as obstacle,

hold me back, it's just how can I get better?

And so what I was sitting in the gym,

again, we're talking about my morning routine at the gym,

sitting on the bench just afterwards,

drinking my protein shake.

And God said, you know, that's how you deal with stuff.

I was like, I put my head down and push.

I just put my head down and push.

And what I realized in that is,

ooh, I push people away.

See, one of the things I've realized from my insecurities,

my insecurities is always trying to understand my value.

And for me, I was not an athletic kid, I was a little one.

I was smaller than you as, you know, whenever.

I mean, and I grew one, I was later.

I always tried that.

add value, find value and what I knew.

And that got me in a lot of trouble

because I would just be that guy that's always like,

oh, dude, here's what he knows.

You go to Cornell, even worse, right?

Professionally, even worse, okay?

And I had to realize that my put my head down

and push people away, but me trying to be the smart guy

and find value in that, push people away too.

Wow, wow.

I mean, this is like this stuff.

Now, how do you make it out of that into humility?

You know what I mean?

Because that's someone that probably

when you're describing that is like, all right,

probably comes off at least trying to cover for that

as I'm smarter than everybody else.

And so maybe a little bit of ego, you know what I mean?

And then you find a way to die to yourself

and have some form of humility,

which you believe started to allow you to impact

more people.

How would somebody transition through that?

Because I've been there.

I wasn't, I wouldn't describe myself as a humble person, really.

When coming up, 16, 17 college was like flash

and stuff like that.

And try to be authoritative and intimidating

and you know what I mean?

And all of that stuff.

And so all the time I meet talented people in my business

that I try to impact, like somebody impacted me.

You know, there's somebody that directly kind of helped me

with that journey of, all right, you know,

we still, I still need to do work.

Every day I need to, you know, remind myself

and try to check myself, you know, sometimes.

But, you know, just trying my hardest to walk in humility,

you know, and then teaching other people how to do that

and encouraging them that it doesn't make you weak.

It doesn't mean that you're soft.

It means the opposite.

And you're going to impact more people.

So how would you take someone through?

How did you make that transition?

And how would you take someone, you know,

else through that transition?

Yeah.

It's hard, but it's easy.

It's be vulnerable and admit it.

I just told you and everyone else.

And I'm amazed that, you know,

that's not hard for me to do.

Because I've worked a lot at it and say,

hey, guys, when I'm sitting here telling you how much I know,

call me out on that because that's one of my insecurities.

That's where I'm not speaking from my failures and experiences.

I'm speaking for my successes and no one wants to hear that.

No one wants to go with that guy.

They'll go with them short term, but they're not in it.

You know, the guys that have been through you,

through the hard stuff with you, they're with you.

You know, they're all team.

The teams that are together when they're own 16

are way stronger at 11 and 5.

It's the guys that you bring in that weren't there

through the grind that are like, I don't know if I believe.

And that's us in life is whatever teams around us.

And so for me, that's just been a practice of being vulnerable

and helping other people in that process

because I've seen how much that opens up people.

Like when you could sit there and say,

yeah, this is what I suck at.

Mm-hmm.

This is where it's hard for me.

This is where my ego gets ahead of me.

This is where, you know, here's the,

and I've longed, we all get up to pee at three in the morning.

It's reality, right?

Everyone's got insecurities.

And here's the thing is most people know it.

You might as well tell them.

Everyone knows that you can look at you.

We all know this in life.

And it's not judging.

It's just like, oh, okay, that's a sensitive spot.

Oh, they tried to like tell me.

They tried to flex.

They tried to do whatever.

It's like, look what I got.

This or that.

It's like, okay, that's a mask to that insecurity.

Let that stuff down.

Let me tell me who you are.

That's what I want to know.

And that's how we're gonna, you know,

progress together.

And so that's, it's been a practice of that.

And, you know, I'm so thankful that, you know,

John has had a major impact in that for me

because I see him model that every single time I'm with him.

Every time.

You're not a tech person, Simon.

You know, you know already.

I heard you're drawing jabs at me with the, you know,

because he busts my chops about,

because I say I'm bad with technology.

He wants me to say I choose to be bad at technology

and I don't care which is probably true.

But I'm also working in my strength zone,

you know, my strength zone.

I would have took a lot of work over there.

It would be like me trying to be the center

for the basketball team almost.

You know what I mean?

Not in my zone.

But, but you let's talk about that.

That's where people get in trouble.

Yeah, that's where every one of us

is not staying in their lane.

No, I mean, it's, it's not staying in your lane,

but it's just not understanding.

It's like, you know, what?

You say like to be open.

Well, it's beyond that.

You had a mentor, right?

Simon.

Yep.

I'm guessing firm you did too, right?

You had somebody in your life, maybe it was Simon,

I don't know, that helped you find out,

oh, that's what I'm really good at.

Perm was kind of like, perm had a mentor, all right.

Perm's, perm's mentor was a slurker.

Hey, you know, and that's what he was gonna have.

I know, I know what I'm gonna have.

What I used to be good at.

There's good attributes in that.

It's like, you just gotta, where you apply it.

God can do amazing things to be let him.

You just, yeah.

All right.

I'm gonna move along.

But it's, you know, it takes somebody in life

where it takes an experience in life for me like,

oh, it's that day for example, you're trying to play center.

All right.

What do you, five, eight, five, seven?

I wish, yeah, five, seven.

I'm, I'm, I'm, yeah, five, seven.

It's all good.

Did you say, did you say your dad's five, seven?

Yeah.

So you're telling me that my son has hope.

How the hell did this happen?

How the hell did you end up so tall?

And your dad was five, seven.

He's the one I need to have on the podcast.

And teach me how to do that.

Seven.

He's my mom's five, four.

Okay.

I'm gonna give you a little fact about my dad.

So my dad, amazing high school football player

in the, in the 60s.

You know, and that was the time he's the first person

his family ever to go to college.

And he gets to go to Wilmington College in Ohio,

which I think has been renamed down in Southern Ohio.

And as a five, seven, probably weighed like 175 pounds.

And this is in 1969.

He's the starting guard,

starting middle linebacker on the football team.

So it's one of the top things now as a freshman.

Yeah.

And it's division two, division three was small school,

but still accomplished.

Yeah, yeah.

Walks away from that realizing

that's not gonna get me anywhere in life

and transfers to Ohio State.

And so that's just a little segment

about my dad and something that,

but at the same point as athletic as he is was,

he worked so hard.

You know, he was a nutritionist for cows too,

had dairy farm, all that stuff,

but didn't have the time to really spend,

you know, with me as a father son.

I spent a lot of time with him.

I'm so thankful, you know, on the farm,

doing all those things.

But as far as like playing sports,

just going to hang out,

do those things,

that was never part of our life.

Yeah.

So I'm putting that work in.

And now you like to,

you wanna spend the time with your kids.

I see the value in one spending time with them,

but man, I gotta show them how to work.

Gotta show them how to show them how to grind.

Come on, man.

Absolutely.

You're one of the things that I'm reading this book right now.

It's called Becoming a King,

or as a buddy in Pittsburgh that sent it to me actually.

And it talks about one of the things

as a father what's really important

is man, you better teach your kids how to work.

Because that's partly your responsibility.

If you don't teach them how to do some of those things,

that's not good for them either.

Amen.

You can teach them,

hey, do the things you're good at

and the things you aren't.

Understand where you're gonna screw it up

and where you need help.

But it doesn't mean that you can't figure out

how to change a tire because,

you know, there's nothing wrong with that.

It doesn't mean, oh yeah, I could call a trip like,

change the freaking tire,

get some calluses on your hand,

get a little dirty.

It's not gonna hurt you.

All right, that's a soapbox.

But that's where it's convecting to me

because it's like, I need to be doing that with my kids.

I need to make sure that they're out there

and one of the things kind of couple of things.

Let me finish this one thought.

So for me, it was understanding

I'm not the center on the basketball team at five, seven.

I need to go play point guard

because that's where my skills best suit me.

And I had that in life and I'm thankful network marketing

and give me this opportunity to just share my story.

Dude, I'm so comfortable doing that

because God made me that way

and that's my talent and skill

and that's what I need to go do.

And instead of trying to play the center

when I'm only five, seven, I need to go play point guard

and I need to, you know, do the best set.

Instead of trying to be the score,

I need to be the number six guy that comes in

and grabs rebounds and just grinds

and makes that other score so exhausted

that he has to go to the bench

so our guy can come back in and draw a point.

Yes, that's what I had to realize

and thankful that I have those experiences.

Okay.

You know what else is crazy?

You know, having you two, they say,

if you wanna, you know, show me your friends,

I'll show you your future.

If you wanna be the XYZ, you know,

if you hang around four other ones, you'll be the fifth.

Perm's mom,

Perm's mom is like four 11.

It's okay.

He's four nine now.

She's four nine now.

And she got all boys and a couple of them are just giant.

Like Perm ain't the biggest one out of them.

Okay.

So she had big kids and she's small.

Your dad had big, a big kid and he's small.

Maybe there's hope for me for my kids

to have a couple extra inches hanging around you guys.

You know what I'm saying?

Your telemeters hope here.

So who's sure?

Just feed him right.

That's it.

You can do the key.

Very cows.

Yeah.

Yeah.

And rice and beans.

Right now they can grow.

So speaking of cows, you know,

you still take care of cows now.

We've talked about, right?

So what makes you wanna do that still

at this point of your life?

Is that just, that's not a business for you.

Is it?

It's a hobby.

I mean, there's some money there, but it keeps me humble.

You know, we were talking earlier about insecurities

and I'm glad you went there

because that's one of the things I wanted to share is,

each of us have to find something.

I don't care if you gotta go scrub your toilet.

Each of us have to find something to keep us humble.

If we don't, we start reading the press clippings.

We start thinking, you know, that we're better

than someone else and better than anyone.

No.

And so it's been a little bit of a why do I do it?

One, because it's a, it's a mental release.

You know, it's part to go on the gym.

And it's part of this or that.

It's just, I know for 30 minutes a day, twice a day,

I'm gonna listen to a podcast, I'm gonna listen to a book

and I'm gonna just take care of animals.

And it's very cathartic.

I would recommend anyone, whether you have a dog,

you go walk a dog.

It is.

But it's also, yeah, this morning, I'd crap on my hands.

And I'm okay with that.

Okay.

Well, about you, huh?

I walked a dog this morning at two o'clock.

And you might have had crap on your hands, right?

Yeah, no, I did.

Are you any less person?

Are you the neighbor that's leaving their dog?

Are you just letting the dog poop and everybody's heart?

No.

I'm sorry.

Okay, I got you.

Okay, I got you.

But that's why.

Is one, it's fun.

I want my kids to be around cows.

Right.

You know, I grew up on a farm.

I dad grew up on a farm.

Right.

My mom, you know, her family had a farm.

And that's generational.

And I want my kids to understand that because they're not going

to.

And so that's a part of it.

And here's a great story.

This may be about a month ago, my daughter, who's 14,

comes to me.

And she's like, dad, man, I saw something on like TikTok or

Instagram.

And there was this influencer and she was talking about how bad

people treat cows and they just, the milk is bad and all

this stuff.

And she's telling me.

And I'm like, she's like, I know that's not true.

Like I have done my service.

For her to simply understand one, where our food comes from,

how much people take care of animals?

And now the sudden, another generation gets it.

And my kids, they don't actively every day take care of the

cows, but they do it times.

They've shown cows at shows and done those things and they

can appreciate and understand it to where it's not like,

ooh, what are cows?

That's weird.

Right.

So I think one thing that I learned from playing football

in college, this was where I started to learn about it, is I

went to school with people.

You know, in high school, you only go to school with people

that are very similar to you usually, all locally.

And so I went to high school with a certain type of people

that were all from our area.

And then I went to college with people from all over the place.

And some of my college football teammates were from the country

versus everybody being from youngstown, the same place I'm from.

So I started to hang out with some of them.

And I would realize that when you go, like I went to a friend of

my mom's farm, I mean, they had tractors, they had deer

hanging upside down.

I'm realizing every tractor, that's really like a Bentley

to me.

Like there's like a Bentley car was the cost of some of these

tractors.

And I'm like, man, your dad got five tractors in here.

And so I started to learn differently.

You know, I was comparing tractors to Bentley's and stuff like that.

But the thing that impacted me that I remember that stuck out

for the most part was all of my friends that were growing up on a farm.

They all had impeccable work ethic.

And most of them had a little toughness to them.

But they all had an impeccable work ethic.

And then even the level above that, you see their, like their parents,

they had a sick work ethic.

And so you could see it roll into the, you know, into the child.

And I don't know if you, you know, if you really think that's where you got

that, that's what you think, you know, a lot of your work ethic came, came from.

And that's why you're saying you want your kids to have, you know, work ethic.

Let me give you an example.

I, you know, I was thinking about this and, you know, yes, we're going through

coronavirus.

Great.

You gotta keep people safe.

You can't go do things.

You're a dairy farmer.

You ain't got no choice.

Right.

Five in the morning, you're dragging yourself out of bed,

and you're doing it.

As soon as you can, you're going back to bed.

You're going through it.

And I think that just gave me an example

as I was thinking about that.

And it's like, you just got to do it.

And how many things in life do we say, oh,

there ain't no one else I just got to do it.

Who do you mail it in?

And you know, hey, I'll be as guilty as anyone.

There's things that I, you know,

forced lack of procrastination is a great thing.

In other words, you put a deadline,

somebody puts a deadline on you.

It's the best thing that can happen.

You know, and that's happening to me recently.

And it's just forced lack of procrastination.

Forced lack of procrastination.

Yeah, some people, you know, they play it and they're like,

oh, I'll put a deadline on myself.

Hey, that's faking yourself.

Have someone else put a deadline on you

because, you know, you need to get,

you're gonna get it done.

And what's amazing is how much more free time

you actually have when that's the case.

So, you know, part of that is like, hey,

I don't have a choice.

I don't feel good.

Yeah, I'm doing it.

I gotta do it.

They rely on me.

It's not gonna happen no way no other how.

And I think that that is a work ethic

that is so synonymous with agriculture

because you have to.

And, you know, that is your livelihood.

And there's especially with animals they rely on you.

And I think one of the things that, you know,

I've seen pieces and parts and I love this is,

you know, they take kids, forget whether program is,

they take kids from the inner city, whatever,

and take them out fonts

and give them that experience

because we're so far removed from it.

And I think as yourself, you see everything

in a different world all of a sudden,

like, I start to appreciate what I have a little differently.

I start to say, hey, I wanna accomplish something differently

because I know there's a different world as opposed

to this is all I know and so this is all I'm gonna be.

And vice versa, you know, you take the country

and I've never been in a project.

I've never been in an apartment where

who knows what's getting sold up and down the hallway.

I've never been there, but you take me in that situation.

I'm gonna have a much deeper appreciation

for everyone that did and the challenges they have.

And, you know, and so that to me, that perspective

helps me become a more empathetic person

because realizing, hey, what I had was my own challenges.

Well, you had those were your challenges.

You tell me your challenges so I can appreciate them

because then I better understand

how and why you are in vice versa

then we can walk together.

Another huge thing with that process

of what you're talking about, you know,

regardless if you're sick or not sick,

you know, I think a big part of what I've seen

that it took in sports or in business or whatever,

to get the job done per se was doing things,

you know, it's that whole common denominator of success,

you know what I'm talking about,

that successful people do,

what unsuccessful people are not willing to do, you know,

it's that and I think that whole bridge

of not willing to do stems from your feelings

of I don't feel like doing this, I don't want to do this

and really to cross the other side of the bridge and anything,

you know, you have to do things that you don't wanna do

that you need to do in the process

in order to get the result that you want, you know,

and I'm no black belt in it, you know, we, you know,

you were saying, yeah, some of our best thing, you know,

I'm married, you know, been married for a while,

been with my wife over 10 years, she's type A, you know,

she's competitive, you know, we've learned how to,

but one thing that I know that I've tried to help other people

with is I've had to get better in not always needing

to go 10 and no in winning every competition

of basketball, football, argument, you know what I mean?

I mean, just learning, learning to just see another person's

perspective and do some things that I necessarily don't

wanna do in order to get a result that I want,

and I'm sure she asked to deal with things that she asked

to do some things probably is like, man, if I,

I'll do it for you, and I'll do it for us, you know,

and I think that's what I've seen in business

that what separates people, you know, if everybody got,

you know, the same talent, or if the talent level

is even close, it's that work ethic

and the work ethic really is separated by this person

will do it up until a point of discomfort

and this person will do it regardless of how they feel,

they'll just do whatever's required in order to get that job done.

And that's what I see separating people

would be in my top couple things

and I think separates people, would you agree with that?

Like what other things stand out to you that separate,

you know, the people that say they want something

and the people that actually get it?

That's it, you know, it's, you know, there's different books.

The talent isn't enough, it's one I think of the talent coding.

It's like, it's not about talent.

You know, you gotta have the raw skills,

anyone can build skills, we all have skills

in different areas, but are you willing to do it?

And you know, one of the things for me is,

is honestly, that's when I feel most alive.

When I feel most alive, like, there's a situation

where it's like, I gotta get it done.

And for me, part of that is a little bit physical,

but part of it is figuring out the puzzle with my brain.

I was a tiny little kid.

You know, I was carrying around bags of feed

and buckets and bales that weighed more than I get,

but I had to figure out how to do it.

And I look back and those are lessons

that I learned when I was little,

they're lessons you learned, how to get by.

And I'm guessing when you get to do some of those things

and it's, man, you feel alive.

And to me, that's part of it.

And it is that thing that's ingrained in you.

And if we take that away from kids,

if we take that away from that learning lesson from all of us,

man, we're poisoning everything.

And it's kind of like the bad apple spoils the whole bunch.

Well, it's like you put a, you know,

one bad apple in there in regards to,

oh, you have it easy, and then you're not gonna learn for later.

And so I think that's exactly the key.

It is, are you willing to get past that point

and discomfort, but if you practice that enough

to see the results when you get there?

Yes.

If you practice that enough to say,

your back is against a wall.

There's no other way out.

You have to do it.

It is 100% on you, and you're just gonna keep going.

It's why I think there's certain people that love

to run ultramarathons.

Like Jesse, it's a lot of love to, you know,

do these ultramarathons, do all these crazy things

that he's doing.

I'm like, hey, come work on a farm for a summer.

I'm guarantee you're gonna have a whole different perspective

because that's what life is.

Is, you know, you just have to.

And so it's like, I think about those things.

Like, yeah, I've done that.

And when I get to do some of those, do that's fun.

And I think that is coming back to what you're saying

is, is where can you put yourself?

Is it the gym, whatever?

Is it, I'm gonna go run in the cold

because I'm bigger than that.

That's your thing great.

I'm gonna go run a marathon because I'm gonna figure out

how to get it.

That's what you need to do.

If it's, I'm going to go work for, you know,

19 hours a day like John Maxwell

and serve people and be so fulfilled.

As I've seen with him, do you have such energy

and you just keep firing when it's for the right purpose

when you're doing the right things?

It's draining when you don't see the purpose

and you can't understand that.

Yep.

I think one of my favorite things is we start to close out.

One of my favorite things I heard him say is, you know,

people come up to me all the time

and they say, I want, I'd love to do what you do.

I'd love to do what you do and inspire people

and do books and he said, yeah,

but what you want to do what I did.

And it's that process of being willing to do what you did

in order and I think that's what correlates

from the from the farm or just people going through stuff

and learning that to keep that connectedness of,

this is what it took in order to get here.

And this process is how you get from here to here

and that keeping that humility and reminder of, you know,

yeah, everybody wants to go here, but are you well?

Everybody wants to milk.

Nobody wants to take care of the cow.

You know what I'm saying?

So to speak.

And so, you know, one of the things with me

and you were talking, you know, we always, you know,

we're like, all right, hey, if you read this book,

do you read this book?

I got one.

Here's this one.

You know, it's like we're all sharing these books

and, you know, and stuff.

What books would you recommend for someone that's just starting

out, you know, to read books as a broad,

someone that's, because this is mostly business,

entrepreneurship.

I think people come for that, you know, mostly here.

And my mom, I think she just hangs out just so she could

laugh at me in permanent, because it's me, you know what I'm

saying?

I mean, I'm, I'm, I get where you're going here.

I was told that permanent's gonna crack some jokes.

Yeah, he's calm today's tame today.

I'm saying I'm saying.

Yeah, I just said, be ready.

I never know what he's gonna do or say.

I'm, I'm so interested in, and what you're saying,

I'm just locked in.

You got him locked in.

Yeah.

He's thinking about the cows.

Yeah, he hasn't seen many people that have taken care of cows.

So he's just like, he's mesmerized by you.

I'm locked in.

Yes.

All right.

All right.

Listen, this fight.

Um, man, so I think back some of the, the first books

that I read was how to grow as a person.

And, you know, so when I was growing as a person, it was, it was

books that helped me just expand my mind.

Um, one of the first books that I read, um, and this has been

a recent journey up until five years ago, I didn't read books.

I didn't, I didn't really at all.

Um, and, and so now I, I just looked this morning in on a audible

in the last two years.

I've spent over 27 days reading books.

That's the reading time.

27 days worth of time.

27 days.

Days.

Days.

Um, start with why by Simon Sinek.

And I think that's important because if you don't know why you're

doing what you're doing, it doesn't matter.

And that's a, that's a really different book than I think most

people would say.

I think you can go to, you know, think and grow rich, great book, how

to win friends and influence people.

You grab one of John Maxwell's books.

You're going to be, you know, better off for it.

Um, but I think Simon Sinek's book start with why and that's, I know

you talked about it.

You didn't really get into it, but you knew your why.

For a lot of people, they have no idea what their why is.

They have no idea what their purpose is.

And so if you don't know that, man, you're, you're lost and you're

just screaming and you're looking everywhere.

So get with that, figure that out.

And the next thing I, I would say, um, is, is figure out what

Lane you want to go in because there's so many different books out

there.

There's so many different authors out there.

And I heard this yesterday is find one and go deep with them.

I've gone deep with John Maxwell.

Say, I go deep, say, right?

And I've gone deep to the point where I've done what I can to be

in the room with him because his books are great, but I need to learn

from him deep as a person.

And everyone starts on that journey, starts somewhere.

And so I read books in two areas, marketing and leadership.

Why?

Because I believe great marketing is great leadership and great

leadership is great marketing.

And they go hand in hand because they take trust and influence.

So anything that's talking about trust and influence, I'm in.

And it's about that, you know, that type of person that you want to

talk to, it's that type of person you want to be.

So I know that didn't exactly answer those books, but that's where I

start to go down that path of just, you know, letting audible talk

about it, you know, which books do you recommend in this area?

Is it, you know, jockewiling, extreme ownership?

I think that's a great book as far as teaching people about, I got

to own where I'm at.

To get back to where you, you were saying earlier as far as I think one

of the biggest lessons people have to you are where you are because

the choices you've made.

Amen.

And suck it up and own that.

And if you want to be in a different place, make different choices,

be around different people, learn different skills, become who you are as a

person, all those factors and find ways and there's people out there,

just go search them out because they're in your community and they're

willing to help you.

You just have to put in the effort.

And so, um, again, I don't know if that's.

Yeah, I love, I love that you said, here's, here's the one I want people to

grab there.

Find one person that you like as an author and go deeper into their, into

their books and into their materials and into their stuff because I always,

that, when I tell people that are, that are going on a leadership journey with

me here, I tell them there's no reason for you to come up off with John

Maxwell right now at all.

Like that needs to be 80% of your time minimum right now.

If you need to switch up just for yourself, go ahead, but I think you don't

need to leave here right now for this in leadership.

If you want to know leadership, this where you need to stay, we don't have to

get cute with all these other, but let's just, there's plenty here for you to

chew on for these next few years.

Come back and see me after we've ripped through, you know, 20, 30 of these

suckers, you know, the main and you got this, this stuff mastered.

I think that was, that was great.

That part to shine a light on that part.

I think that was, that's true.

What happens is, is people get so scattered and they're like, oh, that shiny

object, that's shiny object and they're looking everywhere.

And here's what's important, how I, you know, how I really got tuned into

John is I was looking for, you know, up until three, four years ago, never

really had a mentor.

You know, had people that, you know, I got to spend time with.

I had, you know, people I was growing up with.

Yeah, but never really had someone and say, okay, that's someone that is

unmodeling my life after that is a true mentor.

And I had a goal for it and I prayed for it and that was John.

And it was only until two weeks ago, I understood why exactly John.

I mean, I knew but I didn't know how to articulate it.

And it's, what is next book is about values, all about values.

And so the people you choose to go deep with, make sure their values

align with your values.

Wow.

If they don't, dude, you're just going to be chasing your tail and you're,

you're, you're going to get lost and figuring out what are the important things

in life.

I'll be asked either come on, man.

I'm not a, I wear black T-shirt.

Yeah.

All right.

I've done that now for eight months.

I don't have to think about what I'm going to wear.

That's every day.

I'm Steve Jones, right?

Yeah.

What's that drive?

A Ford truck.

Why?

I like Ford trucks.

Right.

I'm not a vehicle person.

I own some cows.

They cost as much as vehicles because God is blessed me to be able to find

whatever.

But it's, it's understanding that's a value to me that it's not about what I own,

but it's about what's inside of here that's going to make an impact.

And, you know, I've heard this a lot lately is, dude, if you're not working on the

inside, whatever you're doing on the outside,

is just full scope.

Because you're kidding yourself and everyone else.

Come on.

It's, what do you mean by that?

What do you mean by that?

What do you mean by that on the inside?

What are you talking about?

Well, it comes back to a lot of things we've talked about.

It's what worth, work ethic do you have.

What values do you have?

What's important to you in life?

You know, what is your purpose?

You know, people chase and we've all been there.

I've bought things because I thought,

oh, that's gonna feel good to this or that.

It ain't getting you anywhere.

Now, I liked to stay in an ice hotel.

I've learned that.

I do like nice clothes at times.

I'm wearing a $50 t-shirt and I'm happy to wear it.

I'm glad with that.

Could I buy?

Yeah, but you know what?

It's not gonna matter if I'm not working on the inside

and understanding how I can use that impact other people.

Amen.

Well, is it permissible for me to work on myself on the inside

and buy a new, I just bought a new chain.

Are you gonna judge me when you see this thing?

Wait till you see this.

I'm from Youngstown.

You gotta cut me a little bit of slack, you know what I mean?

But I got, where do you see this chain I got?

I'm worried.

Now I think you're gonna be met.

Where do you see this?

Where do you see this thing?

I'm not gonna be mad at you.

I'm not.

Well, I tell you, I'll say this.

Signing.

Might as I'm gonna help you connect with people.

No.

Unless that's what they're all about.

Right.

And if you're doing it because that's what you're doing

to like, hey, look at me status this or that.

You're going down the wrong path.

Truth.

That's where people find no happiness.

Enjoy.

Go ahead.

That's where people struggle finding happiness and joy.

They think every time they're gonna buy a new thing

that that's what's going to finally make them feel good

because they bought this thing

or they bought that thing and I bought this thing.

And so what I've learned is, and if anything,

I could tell you, I like buying,

I like having some nice stuff and I can't front

like I don't and be somebody that I'm not.

But I could tell you this stuff never has me.

Everyone that's around me knows that the stuff.

But I've used some of this stuff to see how can I catch people

that are, they're looking at that

and then I catch them with this

and it's something completely different than they thought.

So they see the car, me and him will go pick up kids

and they'll listen to everything I got to say

because I'm in a convertible Bentley with big pumps.

Now, all of a sudden I got a crowd of kids

and I'm teaching them, hey, here's how you do this.

Here's what I think you should do.

And so I've used to, I've learned to not let the stuff

have me and if anything, try to find a way

to impact other people with it.

But I do got a big chain coming.

Sure calling.

And that's why calling.

That's why it's a little bit over.

Love chains.

What was that?

Yeah, we love chains.

We love chains.

Yeah, well, I mean, I know you had a chain in your time,

Blair.

No, I had no chains.

Never, no, silver one, never.

No chains.

Never.

Never change.

Remember I had cows, cows have seen sometimes.

Oh, you're right.

I know, and I know as soon as you said to men

that cows cost as much as cars, I know

perms think a man we would have tried to find a way.

There was some kids down the street

and they would have tried to steal your cow.

We would have to put the club on the cows legs.

Like, you ain't going nowhere today, Betsy.

No, no, not today.

They ain't taking you home.

Where would somebody be able to get a whole of you

or find you or follow you on on social media?

Because you should see some of his stuff.

He looks like GQ and some of his stuff.

Come on, wow.

Like he's like white professional photos and clothes and stuff.

I see you.

So my website, TylerDickerhoof.com.

It's two O's.

TylerDickerhoof.

Yep.

TylerDickerhoof.com.

Got it.

Yep.

Instagram, Facebook, LinkedIn, YouTube.

I share on YouTube and on Instagram a thought of the day.

Today was about being a bridge.

Also starting in January, I do have a book club coming up.

So I'm going to do a podcast interview in a book club.

If anyone is interested in reading some of the books

I'm reading, I'd love to have you guys in it.

For sure.

Because I know I'd love for you guys to grow with me.

And that's what I'm looking for.

100%.

It's going to cost money for people to get in.

But all that goes to John Maxwell Leadership Foundation

because I think it's so important to teach values to everyone.

So.

And what is the John Maxwell Leadership Foundation do?

What do those funds go?

Yeah.

So they are John's new book.

John Maxwell has a book coming out the end of January

called Change Your World.

And the predecessor of that book has

been John teaching values in developing countries.

So they've worked in Guatemala, Paraguay, Costa Rica.

Actually, I have the opportunity to go with John

to Costa Rican two weeks.

Oh, wow.

So I'm so excited about that.

I'm going to take my daughter.

But what they do is they go in and they

start teaching curriculum to kids.

And they start teaching them values where kids have never

learned values, values like personal growth,

like forgiveness, humility, honesty.

And these type of things that society has lost.

And he tried to bring it to the US.

And they're like, no, no, no, we don't want that in our school.

So he's like, OK, let me go work with the people because they'll

bring it.

And so that's what I'm excited about doing is helping bring

that curriculum, those values into our society.

And so that's the John Maxwell Rican foundation does.

Love it, man.

Beautiful.

Well, thank you, man.

We appreciate you sharing some of that wisdom and knowledge

on the groundcast today, man.

Keep continuing to be yourself and keep impacting people

with that heart of yours, man.

And I'll keep rooting for you.

I appreciate that.

And I'm thankful for guys like you that make me excited

to serve people.

And yet at the end of the day, we're

in this to help each other get better.

And if people aren't encouraged, you need to get better.

You need to find different people.

Boom.

Amen.

Sure, dog.

Thanks, man.

Thanks for joining us on another episode of the groundcast.

Get ready.

It's a new day.

Count money, man.

Money, man.

Stag riches.

I'm trying to told you.

I'm trying to told you.

I'm a beast.